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Steak

Agency Network: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by DDB, Greece for Agrino, within the category: Food.

Legumes. Extremely rich in proteins.

Advertising Agency: DDB, Athens, Greece
Creative Director: Aleka Papadia
Art Director: Anabella Klironomou
Copywriter: Lina Katsimardou
Photographer: Kostis Papatheodorou

Comments (17)

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CuriousPencil's picture
CuriousPencil
Activity Score 4225

Dry, unappetising idea; maybe it's just me, but if you're selling food, it's probably a good idea not to make it look like other food. Especially when what you're selling is dry and uncooked, and what you're comparing with is crispy and dripping. This is a fine slide for a biology class, with copy to match, but I don't think it works.

kleenex's picture
kleenex
Activity Score 49532

I like both ads.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Damn, I'm having one of those 'am I being too literal?' moments now.

pierrelastname's picture
pierrelastname
Activity Score 2869

zzzzzzz

Hadrons's picture
Hadrons
Activity Score 6041

It's clever, but not effective. There is some truth to the dry words from the Irishman.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

fadirahhal's picture
fadirahhal
Activity Score 235

smart but so flat.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

i like it, simple concept

ace85le's picture
ace85le
Activity Score 3935

The shape isn't very obvious in this one. Other ones are better.

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bobby666's picture
bobby666
Activity Score 1460

simple yet effective... good

imagineit's picture
imagineit
Activity Score 550

really like these! so simple and so great! Wish I was doing work like this!!

bate_palmas's picture
bate_palmas
Activity Score 1479

I especially like how they've pluralised protein :)

It's not rubbish. Not exciting, but at least the audience will get it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

There are a lot of different protein types; they pluralised correctly: http://en.wikipedia.org/wiki/List_of_proteins

bate_palmas's picture
bate_palmas
Activity Score 1479

Fair enough. I stand corrected.

observant vicky's picture
observant vicky
Activity Score 194

I don't think I need proteins.

mark3r's picture
mark3r
Activity Score 1949

Works for me.

cannes_l's picture
cannes_l
Activity Score 112

like this

Alexisg's picture
Alexisg
Activity Score 25

Very wrong idea. It symbolize the legumes with the fat of the steak

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