This year, the Agente Cidadão, a nonprofit organization that collects clothing, objects, furniture and food, made interventions in high-density traffic streets under viaducts and bridges that are taken up as residence by homeless people. Life-size pictures of closets full with clothes were pasted up in these areas, alongside with posters of the campaign. The places became actual “living ads”, and pictures of these interactions were used in the print campaign.
Print advertisment created by Ogilvy, Brazil for Agente Cidadão, within the category: Public Interest, NGO.
Too many clothes make you cold. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao
Vice President Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Creation: Erich Moreira, Fernando Passos, Mariana Ferrari, Pedro Walker
Street Art: Bozer & Bis
Photographer: Faustulo Machado
Account: Andrea Tornovisky, Stephane Rosa
Graphic Production: Antonio Carlos
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