Advertisement

Cold

Agency: 
Published/Aired: 
June 2010
Description: 

This year, the Agente Cidadão, a nonprofit organization that collects clothing, objects, furniture and food, made interventions in high-density traffic streets under viaducts and bridges that are taken up as residence by homeless people. Life-size pictures of closets full with clothes were pasted up in these areas, alongside with posters of the campaign. The places became actual “living ads”, and pictures of these interactions were used in the print campaign.

Too many clothes make you cold. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Vice President Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Creation: Erich Moreira, Fernando Passos, Mariana Ferrari, Pedro Walker
Street Art: Bozer & Bis
Photographer: Faustulo Machado
Account: Andrea Tornovisky, Stephane Rosa
Graphic Production: Antonio Carlos

Comments (11)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

hard and efficiently... congratulation

Hibon's picture
Hibon
Activity Score 3736

Very nice.

Simple ideas are the best !

Guest's picture
Guest

and zero cust...

great

Guest's picture
Guest

the video of the action is better...
congratulation...

Guest's picture
Guest

pretty relevant!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

This is good!

creathinker's picture
creathinker
Activity Score 2

When you get it right - it feels right!!! well done

Thomas H Whitney
Creative Thinker
JPA Malta

Guest's picture
Guest

The best off!!! Congratulation!!!!

I will Donte...

Guest's picture
Guest

Congratulation.... the best off!!!

mikistefanoski's picture
mikistefanoski
Activity Score 195

very original!

r3dcube's picture
r3dcube
Activity Score 11

nailed!

Guest's picture
Guest

hard and efficiently... congratulation

Advertisement