Agente Cidadão: Cold

Too many clothes make you cold. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao

This year, the Agente Cidadão, a nonprofit organization that collects clothing, objects, furniture and food, made interventions in high-density traffic streets under viaducts and bridges that are taken up as residence by homeless people. Life-size pictures of closets full with clothes were pasted up in these areas, alongside with posters of the campaign. The places became actual “living ads”, and pictures of these interactions were used in the print campaign.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Vice President Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Creation: Erich Moreira, Fernando Passos, Mariana Ferrari, Pedro Walker
Street Art: Bozer & Bis
Photographer: Faustulo Machado
Account: Andrea Tornovisky, Stephane Rosa
Graphic Production: Antonio Carlos
Published: June 2010

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11 comments

Hibon's picture
Hibon
3731 pencils

Very nice.

Simple ideas are the best !

Guest's picture
Guest

and zero cust...

great

Guest's picture
Guest

the video of the action is better...
congratulation...

Guest's picture
Guest

pretty relevant!

Marlus Lau's picture
Marlus Lau
1807 pencils

This is good!

creathinker's picture
creathinker
2 pencils

When you get it right - it feels right!!! well done

Thomas H Whitney
Creative Thinker
JPA Malta

Guest's picture
Guest

The best off!!! Congratulation!!!!

I will Donte...

Guest's picture
Guest

Congratulation.... the best off!!!

mikistefanoski's picture
mikistefanoski
195 pencils

very original!

r3dcube's picture
r3dcube
11 pencils

nailed!

Guest's picture
Guest

hard and efficiently... congratulation

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