Agente Cidadão: Blanket

Their blanket is also made with paper. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao

his year, the Agente Cidadão, a nonprofit organization that collects clothing, objects, furniture and food, made interventions in high-density traffic streets under viaducts and bridges that are taken up as residence by homeless people. Life-size pictures of closets full with clothes were pasted up in these areas, alongside with posters of the campaign. The places became actual “living ads”, and pictures of these interactions were used in the print campaign.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Vice President Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Creation: Erich Moreira, Fernando Passos, Mariana Ferrari, Pedro Walker
Street Art: Bozer & Bis
Photographer: Faustulo Machado
Account: Andrea Tornovisky, Stephane Rosa
Graphic Production: Antonio Carlos
Published: June 2010

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9 comments

Guest's picture
Guest

its a good idea. its so better than pre video ads.

dollypoppin's picture
dollypoppin
1423 pencils

Great work!

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"Nihil sub sole novum"

dollypoppin's picture
dollypoppin
1423 pencils

Great work!

---------
"Nihil sub sole novum"

Guest's picture
Guest

Very good idea!!!

sandipkayal's picture
sandipkayal
270 pencils

great idea

a CREATIVE drop

CUTIEPIE's picture
CUTIEPIE
347 pencils

i think its a bit cruel! somehow it looks like the paper clothing is there teasing the poor man that cant use it, showing to everybody that he is cold as hell! He is standing there next to the closet and not being able to cover himself. Maybe thats the correct feeling to make me give him some clothes, i dont know, just as it is its cruel to me. Maybe if that were a place where this people could get some clothes it would be better. I guess if i passed by id give the clothes to him instead of going to the donation place.

Jupiter's picture
Jupiter
547 pencils

good idea...but is this for real? the closet pasted on the wall looked fake... actual site photo would be great:-)

commenting just to gather more pencils:-)

Adaddicted's picture
Adaddicted
3435 pencils

Advertising happens only in Brazil??!!

withalltherespects

Guest's picture
Guest

Jupiter, check how the campaign was made on www.youtube.com/agentecidadao. nothing fake! well done!

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