Agbar: Desert
Our water is thirsty.
Advertising Agency: ROAD Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavier Solé
Photographer: Ramón Serrano
Published: April 2008
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28 comments
i dont get the line... but i like the visual
water is thirsty? worst line i've ever seen so far.
"Our City is thirsty" would be IMHO the better line ...
I like the visual, too.
that's a better line fur sure.
With a subheading: Spare water, spare the planet (or something like that to explain the visual)
PS This ad has been done. read along ;-)
great visual, it could work for a real estate/ development agency with a claim like "we can develop a flourishing city even in the desert".
it could also stand for water shortage awareness/ ecology project... but... what is this silly line? it's not even poetic.
sorry for saying that but... done before.
http://www.stopclimatechange.gr/index.php?option=com_zoom&Itemid=56&ca...
Oh. That's been very done. Almost exactly done... With a better line...
well seen. Too close to be a coincidence...
damn, you are right. these guys can't claim they didn't know about that, it's just too close.
If no one can catch the coincidence, that'd be the day... Super obvious ._.;.
Busted!
nice visual.but something missing in d copy.
They have used the same library photo as in the Greenpeace one from Greece, but here the execution is way better. Shame it's a direct rip-off.
Sainters v Port Power this weekend, Davosk.
Go Power!
>>>> That's not an ad. THIS is an ad.
Nice visual but the question is: what for?
Debería darles verguenza, copiarse de esta manera...y que copy tan malo.
water is thirsty???????
wtf?
amaziiiiiiing
Owned.
>>>> That's not an ad. THIS is an ad.
I rather think they are being honest about the fact that Greenpeace used the idea before.
So instead of hiding the fact by using a different image they just executed it far better.
Don't you think?
Great photoshop work!
if they were being honest, they would have listed the creatives who came up with the idea.
True. Better executed. But done.
Is a better execution of an idea thought of by two sweating creatives with less budget to make an 'Archive ad' a beter one? I don't think so. It's the idea that counts, not the execution (luckily most of the time).
Yeah, I see your point.
But a good idea that suffers from bad execution doesn't excel either.
"Talent imitates, genius steals."
TS Eliot
ah what now?! love the visual!
Students?
U guys dont get the copy cuz you can't think. True it is a copy of greenpeace (but way better).
Anyway the copy is great if you get the idea, which implies the heavy drought that was going on in the city at that moment. "Our water is thirsty" very easy to catch!!! It's an irony!!!
Great ad (tho I agree they should mention the original creators too)
This is fantastic and active