28 comments

sumsum's picture
sumsum
615 pencils

i dont get the line... but i like the visual

mrtalented's picture
mrtalented
2171 pencils

water is thirsty? worst line i've ever seen so far.

peak900's picture
peak900
211 pencils

"Our City is thirsty" would be IMHO the better line ...
I like the visual, too.

amsterdam73's picture
amsterdam73
374 pencils

that's a better line fur sure.
With a subheading: Spare water, spare the planet (or something like that to explain the visual)

PS This ad has been done. read along ;-)

Alistair C.'s picture
Alistair C.
692 pencils

great visual, it could work for a real estate/ development agency with a claim like "we can develop a flourishing city even in the desert".

it could also stand for water shortage awareness/ ecology project... but... what is this silly line? it's not even poetic.

WeirdDog's picture
WeirdDog
209 pencils
kgeiger's picture
kgeiger
7287 pencils

Oh. That's been very done. Almost exactly done... With a better line...

edragal's picture
edragal
44 pencils

well seen. Too close to be a coincidence...

krautland's picture
krautland
3216 pencils

damn, you are right. these guys can't claim they didn't know about that, it's just too close.

cheza's picture
cheza
100 pencils

If no one can catch the coincidence, that'd be the day... Super obvious ._.;.

but_why's picture
but_why
280 pencils

Busted!

wildbore's picture
wildbore
749 pencils

nice visual.but something missing in d copy.

Davosk's picture
Davosk
4815 pencils

They have used the same library photo as in the Greenpeace one from Greece, but here the execution is way better. Shame it's a direct rip-off.

Rog's picture
Rog
6082 pencils

Sainters v Port Power this weekend, Davosk.

Go Power!

>>>> That's not an ad. THIS is an ad.

Jimmie's picture
Jimmie
127 pencils

Nice visual but the question is: what for?

Ariatán's picture
Ariatán
66 pencils

Debería darles verguenza, copiarse de esta manera...y que copy tan malo.

Kateter's picture
Kateter
2029 pencils

water is thirsty???????

wtf?

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

amaziiiiiiing

vote4pedro's picture
vote4pedro
4601 pencils

Rog's picture
Rog
6082 pencils

Owned.

>>>> That's not an ad. THIS is an ad.

back2b's picture
back2b
191 pencils

I rather think they are being honest about the fact that Greenpeace used the idea before.
So instead of hiding the fact by using a different image they just executed it far better.
Don't you think?

Great photoshop work!

vote4pedro's picture
vote4pedro
4601 pencils

if they were being honest, they would have listed the creatives who came up with the idea.

amsterdam73's picture
amsterdam73
374 pencils

True. Better executed. But done.
Is a better execution of an idea thought of by two sweating creatives with less budget to make an 'Archive ad' a beter one? I don't think so. It's the idea that counts, not the execution (luckily most of the time).

back2b's picture
back2b
191 pencils

Yeah, I see your point.
But a good idea that suffers from bad execution doesn't excel either.

"Talent imitates, genius steals."
TS Eliot

alid's picture
alid
9 pencils

ah what now?! love the visual!

karra98's picture
karra98
48 pencils

Students?

FRG

Guest's picture
Guest

U guys dont get the copy cuz you can't think. True it is a copy of greenpeace (but way better).
Anyway the copy is great if you get the idea, which implies the heavy drought that was going on in the city at that moment. "Our water is thirsty" very easy to catch!!! It's an irony!!!
Great ad (tho I agree they should mention the original creators too)

Guest's picture
Guest

This is fantastic and active

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