25 comments

lorem_ipsum's picture
lorem_ipsum
194 pencils

the economist?

lsadunb's picture
lsadunb
575 pencils

Interesting.

Wordnerd's picture
Wordnerd
6662 pencils

the disorientist

capywriter's picture
capywriter
5513 pencils

an agency that goes forward by thinking in the past?

teenie's picture
teenie
1894 pencils

I smiled, even though I'm not 100% sure what it's for. Nice idea - hopefully the people it's aimed at will get it.

benjaminbrown's picture
benjaminbrown
439 pencils

It's a bit half baked for an ad innit?

HugoBranca's picture
HugoBranca
4 pencils

How hard is it to get? They go against the flow. Not very good though, and kind of an old idea.

Rog's picture
Rog
6094 pencils

Thanks Hugo. I didn't get that.
Surely there's better ways to say it.
e.g. Don't play iconic global print ideas.

>>>> That's not an ad. THIS is an ad.

andrej dwin's picture
andrej dwin
939 pencils

great idea.
should've come up with it a year ago and sell it to the economist.
or design it in a different way.
btw, anyone remember BBH's "when everyone ziggs, zagg" and their black sheep?

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TRICKY's picture
TRICKY
3923 pencils

very conceptual!:

The man who stops advertising to save money is like the man who stops the clock to save time

ivan's picture
ivan

When everybody zigs, they zag.

Ivan Raszl, admin of AotW

Rog's picture
Rog
6094 pencils

But this is saying when everyone zigs, eveyone zags.
It's a cool 'conundrum' grpahic idea, but isn't clear.
Perhaps all the little arrowns AND the overall arrow heading
in one direction with one arrow going against the tide would be clearer.

>>>> That's not an ad. THIS is an ad.

rocketman's picture
rocketman
387 pencils

the visual has a very powerful effect, no doubt.
the message is a little open though.
i guess if you know the product well, it makes sense.

DarkSide's picture
DarkSide
1068 pencils

Why use "The Economist" layout?
If you don´t follow trends so should your art direction.

Rog's picture
Rog
6094 pencils

Spot on, DS.

>>>> That's not an ad. THIS is an ad.

tantrik_indian's picture
tantrik_indian
953 pencils

It is meant for people who already know the agency? Others will wonder that the product / service is. There is no mention of it.
~~be cool eh!~~

~~this paranoid survived!~~

bok's picture
bok
8 pencils

this would make a great t-shirt design

super calibara's picture
super calibara
176 pencils

They should redesign 8th floor like dogs infested with fleas.

supersupergirl's picture
supersupergirl
294 pencils

i like it. i know what you mean by when the world zigs, zag... but this is more like dont go with the flow.. or swim upstream... nice..

easy tiger's picture
easy tiger
68 pencils

this is lame.

for christ's sake what's everyone thinking ...

Chris's picture
Chris
1987 pencils

its like the bbh motto, "when the world zigs...zag"

pedro's picture
pedro
14 pencils

boa, dalborga.

usualspot's picture
usualspot
154 pencils

the visual is strong, but it doesn't say much.

slithers10's picture
slithers10
112 pencils

S&D going against the grain

againstcurrent's picture
againstcurrent
13 pencils

quite interesting.....

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