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sachio's picture
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Ok, just to clear everything up. Aftonbladet is an evening newspaper known for it's bold breaking stories and shocking photos. The font used is universally recognized in Sweden as Aftonbladet's typeface, as well as the red bar underneath. They don't even have to mention their name in their ad because of its recognizability.

What they're advertising now is their Mobile news service. They're basically saying, come check us out on your mobile. It's just as good as getting the paper! Almost.

I thought it was funny how people were getting frustrated trying to figure this out. Now! Discuss something pertinent!!!


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