May 2007



And suddenly you start seeing the world more clearly.
Read and understand what makes things happen.

Advertising Agency: DM9, Brazil
Creative Director: Felipe Cama
Art Director: Rodrigo Burdman
Copywriter: Alexandre Abu
Photographer: Gettyimages/ Ricardo Rojas

Comments (10)

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puppiepoppy's picture
Activity Score 1634

Is all this happening the play from GOD upstairs? That's my understanding from the visual of strings in the ad. But what has that got to do with a TV news channel?


RAZ21's picture
Activity Score 255

It seems that the wars and famines and many other situations don't happen for no reason. It's cause they serve some peoples' interests and they are like pawns, like puppets used by those people to get what they want. And if you watch that channel you will see beyond the obvious..

"there's nothing more difficult than a line"p.picasso

puppiepoppy's picture
Activity Score 1634

Maybe the line 'Read and understand what makes things happen.' confused me. Shouldn't it be 'read and understand who causes things to happen' along that meaning?

But thank you for ur explaination.

Mantufayo's picture
Activity Score 580

Clear and smart, I like it. Maybe the last line translation is not good (this is from Brasil), but don´t you think last line is unnecesary?

Nunca es triste la verdad, lo que no tiene es remedio. Serrat

no-ideas-original's picture
Activity Score 106

I don't get this at all. I don't think there suppose to be puppets. If they are then the photoshop is shocking, some of the strings/lines go right down do the ground.

Get-a-Fix's picture
Activity Score 351

Somethin very dodgy here! no-ideas-original I agree. Either Im completely lost here or da art directors need to take some time off.

Da idea is da real thing people...n da execution cannot get sidelined.

Wordnerd's picture
Activity Score 6692

At first i thought it was a good campaign but PuppiePoppy has a point there. You really can get the message terribly wrong. like "god's to blame". close to cool, but thats a BIG flaw

bompa's picture
Activity Score 318

Done before for a radio in Argentina.

Marucuturu's picture
Activity Score 120

Yeah, but there, the journalist were their own puppet-masters (is that its name? Puppet masters?), trying to communicate that they weren't managed by any outside force (politics, religion, etc). It was a good campaign.


kalpesh78's picture
Activity Score 2578

Love da art.. wow

ideas....30 minutes nahi toh free.

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