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Aflodef: Camouflage, 3

Aflodef: Camouflage, 3
Your rating: None Average: 6.4 (43 votes)

Some realities are ignored but if you look them closer you can see it.

Advertising Agency: Marcca Comunicacao, Florianapolis, Brazil
Creative Director: Alemao Rodrigues
Art Director: Marcello Storino
Copywriter: Joao Claudio Lins
Illustrator: Marcello Storino
Retouching: Kado Digital Art
Published: June 2009

24 Comments

mrckais's picture 421 pencils

really nice

mrckais

Davai's picture 573 pencils

Same visual done last year, by BETC Euro RSCG Paris...

djspiralz's picture 490 pencils

cool campaign... terrible copy

tirthomitro's picture 2186 pencils

one of copywriting's and copywriters' day that they can forget for good.
otherwise there will be some serious problem...
it's word-wise HEDIOUS!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Dude where the hell did you learn to write?
If you're going to insult a writer for their skills at least do it right.

Guest's picture

sometimes happens that italy arrive first :-))
just done for terres des hommes italy
in the 2007.

DJVassallo's picture 245 pencils

"terres des hommes"? shouldn't be terra degli uomini? if it's in Italy...

Guest's picture

:-) yes, just like the apple computer in italy is mela computer...i hope you're joking.

Guest's picture

great

Guest's picture

very nice. Trihan

Guest's picture
2

Does it have a typo in the copy? Where is the "at"?

alexander_bickov's picture 3323 pencils

Impressive idea. Moinid

Guest's picture

oh oh!!

Guest's picture

Copy is aiding the visual too much.

Wordnerd's picture 6617 pencils

that's not a copy. it's a manual for the ad :P

Also done

hero china's picture 99 pencils

nice~~

rolling.stone's picture 2750 pencils

good illustration

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~ Quite obviously, I have gathered no moss ! ~

the_dejawoo's picture 98 pencils

Done. Done. Done.
How have you been, man?

marcellostorino's picture 8 pencils
8

Hi... I really didn't know about this ad. Although the arts look similar, purpose and concept are not the same. I saw many ads using the same graphical features. But this special fact does not make them equal.

For example, see this:
http://adsoftheworld.com/media/print/nokia_nseries_with_gps_rescuedisa...

and this:
http://www.flickr.com/photos/criztto/3800717611/in/photostream/

What’s the difference between them? Purpose, concept and creative idea. Do you know what I mean? Well, I believe in coincidences.

Thank a lot for your comments.

M.Storino

dearabby's picture 108 pencils

Very strong image! The image and copy convey a consistent message. Well done. Guest | Mon, 2009-08-10 13:31 is right though. There's an "at" missing.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

LeeMoh's picture 406 pencils

Yes done for "fighting crimes" but it is stronger for this particular call.

Paralyzed people suffer from social neglect much more than crimes.

Art is nice - copy and logo on patch is well done.

Copy is very prosaic.

Guest's picture

another camouflage ad, yawn

kevgroat's picture 175 pencils
2

doesnt fit with the organization

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