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Camouflage, 3

Agency: 
Published/Aired: 
June 2009
Description: 

Print advertisment created by Marcca, Brazil for Aflodef, within the category: Public Interest, NGO.

Some realities are ignored but if you look them closer you can see it.

Advertising Agency: Marcca Comunicacao, Florianapolis, Brazil
Creative Director: Alemao Rodrigues
Art Director: Marcello Storino
Copywriter: Joao Claudio Lins
Illustrator: Marcello Storino
Retouching: Kado Digital Art

Comments (24)

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Highest Rated

Guest's picture
Guest

:-) yes, just like the apple computer in italy is mela computer...i hope you're joking.

mrckais's picture
mrckais
Activity Score 417

really nice

mrckais

Davai's picture
Davai
Activity Score 618

Same visual done last year, by BETC Euro RSCG Paris...

djspiralz's picture
djspiralz
Activity Score 491

cool campaign... terrible copy

tirthomitro's picture
tirthomitro
Activity Score 2758

one of copywriting's and copywriters' day that they can forget for good.
otherwise there will be some serious problem...
it's word-wise HEDIOUS!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Dude where the hell did you learn to write?
If you're going to insult a writer for their skills at least do it right.

Guest's picture
Guest

sometimes happens that italy arrive first :-))
just done for terres des hommes italy
in the 2007.

DJVassallo's picture
DJVassallo
Activity Score 243

"terres des hommes"? shouldn't be terra degli uomini? if it's in Italy...

Guest's picture
Guest

:-) yes, just like the apple computer in italy is mela computer...i hope you're joking.

Guest's picture
Guest

great

Guest's picture
Guest

very nice. Trihan

Guest's picture
Guest

Does it have a typo in the copy? Where is the "at"?

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Impressive idea. Moinid

Guest's picture
Guest

oh oh!!

Guest's picture
Guest

Copy is aiding the visual too much.

Wordnerd's picture
Wordnerd
Activity Score 6692

that's not a copy. it's a manual for the ad :P

Also done

hero china's picture
hero china
Activity Score 99

nice~~

rolling.stone's picture
rolling.stone
Activity Score 2741

good illustration

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~ Quite obviously, I have gathered no moss ! ~

the_dejawoo's picture
the_dejawoo
Activity Score 98

Done. Done. Done.
How have you been, man?

marcellostorino's picture
marcellostorino
Activity Score 8

Hi... I really didn't know about this ad. Although the arts look similar, purpose and concept are not the same. I saw many ads using the same graphical features. But this special fact does not make them equal.

For example, see this:
http://adsoftheworld.com/media/print/nokia_nseries_with_gps_rescuedisa...

and this:
http://www.flickr.com/photos/criztto/3800717611/in/photostream/

What’s the difference between them? Purpose, concept and creative idea. Do you know what I mean? Well, I believe in coincidences.

Thank a lot for your comments.

M.Storino

dearabby's picture
dearabby
Activity Score 106

Very strong image! The image and copy convey a consistent message. Well done. Guest | Mon, 2009-08-10 13:31 is right though. There's an "at" missing.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

LeeMoh's picture
LeeMoh
Activity Score 424

Yes done for "fighting crimes" but it is stronger for this particular call.

Paralyzed people suffer from social neglect much more than crimes.

Art is nice - copy and logo on patch is well done.

Copy is very prosaic.

Guest's picture
Guest

another camouflage ad, yawn

kevgroat's picture
kevgroat
Activity Score 175

doesnt fit with the organization

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