Aerobics First running and ski shop: More

Aerobics First running and ski shop: More
Average: 6 (7 votes)

Runners find the more they run, the longer they can go. Their partners find the same thing.

Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Published: March 2008

5 comments

Inverted's picture
195 pencils
Inverted

so so so so bad

sumsum's picture
617 pencils
sumsum

it's not that bad. finally a gym ad that communicates the real benefit of working out: having more sex. that's the point. solid work.

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion Lab

It's really not THAT bad if you're among their outdoorsy twenty-something, brainless, oversexed, one-track minded target that watch Big Brother and American Idol and all the other mind-bogglingly exciting reality shows. Actually, it's brilliant!! It's definitely in their language and frame of mentality.

And BTW, it's not a gym ad. It's a friggin' sporting goods store!!
What a perfect strategy, eh? : (

Atrocious writing to boot...

ivan's picture
ivan

This is a campaign that you either hate or love!

Ivan Raszl, admin of AotW

wing2aska's picture
58 pencils
wing2aska

Well, at least this campaign talks to me, in a way I liked