Aerobics First running and ski shop: More
Runners find the more they run, the longer they can go. Their partners find the same thing.
Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Published: March 2008
5 comments
so so so so bad
it's not that bad. finally a gym ad that communicates the real benefit of working out: having more sex. that's the point. solid work.
It's really not THAT bad if you're among their outdoorsy twenty-something, brainless, oversexed, one-track minded target that watch Big Brother and American Idol and all the other mind-bogglingly exciting reality shows. Actually, it's brilliant!! It's definitely in their language and frame of mentality.
And BTW, it's not a gym ad. It's a friggin' sporting goods store!!
What a perfect strategy, eh? : (
Atrocious writing to boot...
This is a campaign that you either hate or love!
Ivan Raszl, admin of AotW
Well, at least this campaign talks to me, in a way I liked