Ads of the World A Graphics.com site

Aerobics First running and ski shop: Exercise

Aerobics First running and ski shop: Exercise
Your rating: None Average: 4.9 (8 votes)

The more aerobic exercise you get, the more aerobic exercise you'll get.

Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Published: March 2008

Comments

Inverted's picture 195 pencils
Inverted | Thu, 2008-04-03 14:35

oh... my...god...

bknowlden's picture 3431 pencils
bknowlden | Thu, 2008-04-03 15:32

I like the line...

--
brandon

www.brandonknowlden.com

Blissful's picture 148 pencils
Blissful | Thu, 2008-04-03 15:44

I like the line too

vote4pedro's picture 275 pencils
vote4pedro | Thu, 2008-04-03 16:44

feels like student work

Dick Huges's picture 939 pencils
Dick Huges | Thu, 2008-04-03 16:51

OMG!!!!! THIS IS SUCH A SMART HEADLINE! I COULD SEE THE COPYWRITER WINKING TO ME WHEN I READ IT.

nice gaijin's picture 823 pencils
nice gaijin | Thu, 2008-04-03 17:17

I like this one, but the others aren't nearly as simple and clever.

BrownSugar's picture 104 pencils
BrownSugar | Thu, 2008-04-03 19:17

i hate copy and play on words, it makes me feel like im watching the price is right or some shit like dat. blurred sex -sighs- i thought we were passed that.

Pass me that Glitter. I've got Turds to polish

topawers's picture 143 pencils
topawers | Thu, 2008-04-03 20:14

WTF! Seriously, what the hell is this doing here? This is so bad that I don't even know where to begin. This is the kind of shit that they teach you not to do. But what's worse is the fact that there's actually people who like it. "I like the line." WTF? You like the line? Simple? Clever? Wow. Why is this here?

ManchuChanchu's picture 701 pencils
ManchuChanchu | Fri, 2008-04-04 00:19

the thumbail made me all excited. the ads leave me bored

gmint7's picture 1942 pencils
gmint7 | Fri, 2008-04-04 04:29

:::J:::

I like it

Great line!

:::J:::

mpindy's picture 165 pencils
mpindy | Fri, 2008-04-04 07:49

best of them.

nkad007's picture 96 pencils
nkad007 | Fri, 2008-04-04 08:54

good line!

Pieter Decanniere's picture 18 pencils
Pieter Decanniere | Fri, 2008-04-04 09:38

At least Mike had some fun.

regrat's picture 279 pencils
regrat | Fri, 2008-04-04 12:26

god line, bad ad.

---
I would never promote Coca Cola.

Kateter's picture 1816 pencils
Kateter | Fri, 2008-04-04 14:12

headline SUPERB!

AD awful!

topawers's picture 143 pencils
topawers | Sat, 2008-04-05 10:25

People thinking this is a good line is so concerning. Did you all read Luke Sullivan's "Hey Whipple"? The guy who wrote this headline didn't. Every line where you can wink your eye or do the shoulder thing after you say it has a big HACK sign next to it. It's bad. Witty bullshit. The "smarter" you try to be, the worse the line gets.

To everyone in ad schools: You will get a job. If this is getting published, anything in a student book is better.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!