Aerobics First running and ski shop: Exercise

The more aerobic exercise you get, the more aerobic exercise you'll get.

Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Published: March 2008

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16 comments

Inverted's picture
Inverted
193 pencils

oh... my...god...

bknowlden's picture
bknowlden
3647 pencils

I like the line...

Blissful's picture
Blissful
142 pencils

I like the line too

vote4pedro's picture
vote4pedro
4601 pencils

feels like student work

Dick Huges's picture
Dick Huges
939 pencils

OMG!!!!! THIS IS SUCH A SMART HEADLINE! I COULD SEE THE COPYWRITER WINKING TO ME WHEN I READ IT.

nice gaijin's picture
nice gaijin
815 pencils

I like this one, but the others aren't nearly as simple and clever.

BrownSugar's picture
BrownSugar
104 pencils

i hate copy and play on words, it makes me feel like im watching the price is right or some shit like dat. blurred sex -sighs- i thought we were passed that.

topawers's picture
topawers
139 pencils

WTF! Seriously, what the hell is this doing here? This is so bad that I don't even know where to begin. This is the kind of shit that they teach you not to do. But what's worse is the fact that there's actually people who like it. "I like the line." WTF? You like the line? Simple? Clever? Wow. Why is this here?

ManchuChanchu's picture
ManchuChanchu
701 pencils

the thumbail made me all excited. the ads leave me bored

gmint7's picture
gmint7
2685 pencils

:::J:::

I like it

Great line!

:::J:::

mpindy's picture
mpindy
165 pencils

best of them.

nkad007's picture
nkad007
96 pencils

good line!

Pieter Decanniere's picture
Pieter Decanniere
22 pencils

At least Mike had some fun.

regrat's picture
regrat
302 pencils

god line, bad ad.

--
I would never promote Coca Cola.

Kateter's picture
Kateter
2024 pencils

headline SUPERB!

AD awful!

topawers's picture
topawers
139 pencils

People thinking this is a good line is so concerning. Did you all read Luke Sullivan's "Hey Whipple"? The guy who wrote this headline didn't. Every line where you can wink your eye or do the shoulder thing after you say it has a big HACK sign next to it. It's bad. Witty bullshit. The "smarter" you try to be, the worse the line gets.

To everyone in ad schools: You will get a job. If this is getting published, anything in a student book is better.

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