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Aerobics First running and ski shop: Exercise
The more aerobic exercise you get, the more aerobic exercise you'll get.
Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Published: March 2008
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Comments
oh... my...god...
I like the line...
--
brandon
www.brandonknowlden.com
I like the line too
feels like student work
OMG!!!!! THIS IS SUCH A SMART HEADLINE! I COULD SEE THE COPYWRITER WINKING TO ME WHEN I READ IT.
I like this one, but the others aren't nearly as simple and clever.
i hate copy and play on words, it makes me feel like im watching the price is right or some shit like dat. blurred sex -sighs- i thought we were passed that.
WTF! Seriously, what the hell is this doing here? This is so bad that I don't even know where to begin. This is the kind of shit that they teach you not to do. But what's worse is the fact that there's actually people who like it. "I like the line." WTF? You like the line? Simple? Clever? Wow. Why is this here?
the thumbail made me all excited. the ads leave me bored
:::J:::
I like it
Great line!
best of them.
good line!
At least Mike had some fun.
god line, bad ad.
headline SUPERB!
AD awful!
People thinking this is a good line is so concerning. Did you all read Luke Sullivan's "Hey Whipple"? The guy who wrote this headline didn't. Every line where you can wink your eye or do the shoulder thing after you say it has a big HACK sign next to it. It's bad. Witty bullshit. The "smarter" you try to be, the worse the line gets.
To everyone in ad schools: You will get a job. If this is getting published, anything in a student book is better.
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