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Exercise

Agency: 
Published/Aired: 
March 2008
Description: 

The more aerobic exercise you get, the more aerobic exercise you'll get.

Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard

Comments (16)

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Highest Rated

topawers's picture
topawers
Activity Score 139

People thinking this is a good line is so concerning. Did you all read Luke Sullivan's "Hey Whipple"? The guy who wrote this headline didn't. Every line where you can wink your eye or do the shoulder thing after you say it has a big HACK sign next to it. It's bad. Witty bullshit. The "smarter" you try to be, the worse the line gets.

To everyone in ad schools: You will get a job. If this is getting published, anything in a student book is better.

Inverted's picture
Inverted
Activity Score 193

oh... my...god...

bknowlden's picture
bknowlden
Activity Score 3647

I like the line...

Blissful's picture
Blissful
Activity Score 142

I like the line too

vote4pedro's picture
vote4pedro
Activity Score 4601

feels like student work

Dick Huges's picture
Dick Huges
Activity Score 937

OMG!!!!! THIS IS SUCH A SMART HEADLINE! I COULD SEE THE COPYWRITER WINKING TO ME WHEN I READ IT.

nice gaijin's picture
nice gaijin
Activity Score 815

I like this one, but the others aren't nearly as simple and clever.

BrownSugar's picture
BrownSugar
Activity Score 104

i hate copy and play on words, it makes me feel like im watching the price is right or some shit like dat. blurred sex -sighs- i thought we were passed that.

topawers's picture
topawers
Activity Score 139

WTF! Seriously, what the hell is this doing here? This is so bad that I don't even know where to begin. This is the kind of shit that they teach you not to do. But what's worse is the fact that there's actually people who like it. "I like the line." WTF? You like the line? Simple? Clever? Wow. Why is this here?

ManchuChanchu's picture
ManchuChanchu
Activity Score 701

the thumbail made me all excited. the ads leave me bored

gmint7's picture
gmint7
Activity Score 2683

:::J:::

I like it

Great line!

:::J:::

mpindy's picture
mpindy
Activity Score 165

best of them.

nkad007's picture
nkad007
Activity Score 96

good line!

Pieter Decanniere's picture
Pieter Decanniere
Activity Score 22

At least Mike had some fun.

regrat's picture
regrat
Activity Score 304

god line, bad ad.

Kateter's picture
Kateter
Activity Score 2029

headline SUPERB!

AD awful!

topawers's picture
topawers
Activity Score 139

People thinking this is a good line is so concerning. Did you all read Luke Sullivan's "Hey Whipple"? The guy who wrote this headline didn't. Every line where you can wink your eye or do the shoulder thing after you say it has a big HACK sign next to it. It's bad. Witty bullshit. The "smarter" you try to be, the worse the line gets.

To everyone in ad schools: You will get a job. If this is getting published, anything in a student book is better.

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