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Surreal, 1

Agency: 
Published/Aired: 
September 2008
Description: 

Don't be lost in the weird world of investments.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Illustrator: Tiago Hoisel

Comments (11)

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Highest Rated

STRTLRS's picture
STRTLRS
Activity Score 1601

Don't worry, it will be Obama's face up there in a few days... :)

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Funny coincidence that two Dali-inspired ads popped their nose out recently (the other one being VW: http://adsoftheworld.com/media/print/volkswagen_polo_blue_motion_dali). Loving both.

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Guest's picture
Guest

we invested your money in peyote!! refrigerator!

Guest's picture
Guest

Increíble vuelta creativa, Brasil lo más grande du mundo.

Guest's picture
Guest

Está buena. Excelente gráfica.
mejor uso del recurso de Dali que en la campaña de VW.

AdvMan's picture
AdvMan
Activity Score 299

Is it Salvador Dali Style :)

İyi Reklam, Kötü Reklam
www

Guest's picture
Guest

like it more than the ddb ads but i guess they will win the award:(

Guest's picture
Guest

very nice! i like it more than the ddb ads... win the best idea!..

My_friend_Goo's picture
My_friend_Goo
Activity Score 292

Whats George Bush doing in the cloud up there?

STRTLRS's picture
STRTLRS
Activity Score 1601

Don't worry, it will be Obama's face up there in a few days... :)

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Byte's picture
Byte
Activity Score 327

I don't know...I like the art and Dali, but honestly seems weird to me the relation between the surrealism and been lost.
I don't get it.

Byte!

STRTLRS's picture
STRTLRS
Activity Score 1601

Great illustration, and though at first glance it seems to be all Dalí, the sitting man is from a Magritte painting called "The Liberator". The lion is also a recurrent Magritte element.

As far as the creative goes, "surreal" might not be a negative to a lot of people. So I'm not sure it will resonate the way they expect.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

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