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AE Investimentos: Surreal, 2

AE Investimentos: Surreal, 2
Your rating: None Average: 8.2 (42 votes)

Don't be lost in the weird world of investments.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Illustrator: Tiago Hoisel
Published: September 2008

Comments

crashdummyglory's picture 39 pencils

I looooov it. finally advertising rises to touch the high cloud of art.

everartz's picture 5362 pencils

just perfect, and i think there is a political message implied in there...
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Guest's picture
8

i like it. another dali, but creative this time. i like the typo too

Guest's picture

lovely

Guest's picture

For some reason, I prefer this execution to the "Lion" one. But it's a very good, eye-grabbing interpretation of the creative brief.

floydeepurple's picture 349 pencils
10

fantastico! brillianto! hats offo!!

jsantanaxp's picture 421 pencils

great idea and execution.

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http://comunique9.blogspot.com

Guest's picture

Great Idea, Ver well executed! Keep up the good work!

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nice

Guest's picture

Thats the sh*t i´m talking about! Hell yeah! Love it!

Guest's picture
9

Thats the sh*t i´m talking about! Hell yeah! Love it!

manu adithya's picture 82 pencils

very nice!

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9

very nice! love it! cannes 2009!

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Salvador Dali - The Temptation of St Anthony

Byte's picture 275 pencils

I don't know...I like the art and Dali, but honestly seems weird to me the relation between the surrealism and been lost.
I don't get it.

Byte!

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10

fuckin great

maashookshee's picture 390 pencils

very Creative.. whay the leading guy is blind ?

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Honestly, this is just insanely good. Bravo!

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10

Hey man, krazy, I love it

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greatttttt!!!!

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my eyes! my eyes!!!! are crying... of joy!

Guest's picture
9

"very Creative.. whay the leading guy is blind ?" The blind leading the world, re-emphasis of being lost and dragging the world behind it.

"i like it. another dali, but creative this time. i like the typo too" What typo? Do you think it's spelled "wierd" (check dictionary.com before you answer)?

This is very well done. There's a lot of information to digest here so I don't think that it's a great advertisement for the general public, however.

Guest's picture

Excelente.

Guest's picture

good work but not creative.

Guest's picture

Exactly what I was thinking, what typo?!
If you meant "investimentos" ..just use common sense. The add is Brazilian.

I was wondering where I've seen the lion (in the other ad--playing chess)... does anyone know?

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