Adults Surviving Child Abuse: Wound, 1

Some wounds never heal. We can't change their past. Together we can change their future. Visit asca.org.au
Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Typographer: Chris Mawson
Retoucher: Nick Mueller, Cream Studios
Photographer: Brock Elbank
Copywriter: Joe Craig

12 comments

Wordnerd's picture
Wordnerd
6662 pencils

and some shirts never change

sush's picture
sush
540 pencils

k.kool simple n good.

sue

Guest's picture
Guest

who is taking pictures of their abused kids? Stupid.

pork_eater's picture
pork_eater
664 pencils

'Guest'. Is that the name usually given to retarded kids ?

simple and clever. I like it.

NastyJester's picture
NastyJester
744 pencils

Except these good ol' boys look pleased as punch with their battle scars. Why are they smiling?

The idea is clear and works quite well... just don't like the happy actors in this execution.

LeeHarvey's picture
LeeHarvey
3045 pencils

They are hardly smiling, looks like a forced smile which makes it perfect! Great art, great ad.

NastyJester's picture
NastyJester
744 pencils

Are you kidding? The cocky little swine on the left looks like he hasn't learnt his lesson at all. Another good clip round the head is what he needs, mark my words.

LeeHarvey's picture
LeeHarvey
3045 pencils

Hmmm you've got a point Nasty, lil' brat does look cocky....

roby's picture
roby
65 pencils

Good ad. Bad art direction.

Guest's picture
Guest

Why did they have to use the creative director for talent?

Did these actually run?

Guest's picture
Guest

well i knw they trying to show that scares of the heart dnt show but the smiling faces of d individual but it never fades its always there to hunt them so if u guys lik it or not this is a very good simple ad.thumbs up pple.

Guest's picture
Guest

Would have worked better if the facial expressions / everything was the same.

Poor craft.

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