Adults Surviving Child Abuse: Wound, 1
Some wounds never heal. We can't change their past. Together we can change their future. Visit asca.org.au
Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Typographer: Chris Mawson
Retoucher: Nick Mueller, Cream Studios
Photographer: Brock Elbank
Copywriter: Joe Craig
13 Comments
and some shirts never change
k.kool simple n good.
sue
simple, excellent
who is taking pictures of their abused kids? Stupid.
'Guest'. Is that the name usually given to retarded kids ?
simple and clever. I like it.
Except these good ol' boys look pleased as punch with their battle scars. Why are they smiling?
The idea is clear and works quite well... just don't like the happy actors in this execution.
They are hardly smiling, looks like a forced smile which makes it perfect! Great art, great ad.
Are you kidding? The cocky little swine on the left looks like he hasn't learnt his lesson at all. Another good clip round the head is what he needs, mark my words.
Hmmm you've got a point Nasty, lil' brat does look cocky....
Good ad. Bad art direction.
Why did they have to use the creative director for talent?
Did these actually run?
well i knw they trying to show that scares of the heart dnt show but the smiling faces of d individual but it never fades its always there to hunt them so if u guys lik it or not this is a very good simple ad.thumbs up pple.
Would have worked better if the facial expressions / everything was the same.
Poor craft.