Adult Survivors of Child Abuse: Cutout

If only it was this easy to get over child abuse. For more than two million Australians, it isn't.

Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Copywriter: Steve Dodds
Art Director: Dave Lidster
Illustrator: Ben Godfrey
Photographer: Derek Henderson
Director: Tony Sherwood
Producer: Pip Shuttleworth
Production company: tonysherwood.com
Published: February 2009

Related videos by Shutterstock

18 comments

Guest's picture
Guest

bueno bueno y bueno!

Guest's picture
Guest

One of the worst ones I've seen.

Whitefang's picture
Whitefang
509 pencils

not good, not good at all

Guest's picture
Guest

fucking terrible campaign,

Crisp One's picture
Crisp One
2007 pencils

what, he's getting whooped with a belt, that abuse?

My mom was Indiana Jones with a Belt, I'm sure i deserved most of it. Using a belt isn't child abuse.

Guest's picture
Guest

Edward, are you insane. Isn´t that abuse??? Hope you don´t have kids!

Crisp One's picture
Crisp One
2007 pencils

Why, because I might whoop their ass when they backtalk me, or teach them everything on Mtv is lame, and not real life. I hope You don't multiply if you think taking away their X Box is punishment.

Guest's picture
Guest

Taking away an xBox is hardly on the level with "whooping their ass." One is appropriate, the other is not; see if you can accurately guess which is which.

Guest's picture
Guest

using belt isnt child abuse, right...
but what do you feel when you see a child being whooped...
thats the sense odf that ad...
its all about feelings...

manugon's picture
manugon
146 pencils

I think the tone for this ad is completely off. If the ad itself doesn't take the matter seriously, you can't really expect other people to do so.

gbl's picture
gbl
451 pencils

bAD.

Nanel's picture
Nanel
283 pencils

i love to read hate comments from guests, they must be advertising students who have tried to publish their work here and failed hahahahhahahhhaa

Guest's picture
Guest

Guess you got tired of watching your own work fail.

"hahahahhahahhhaa"

Crisp One's picture
Crisp One
2007 pencils

buuuuurn.

Crisp One's picture
Crisp One
2007 pencils

buuuuurn.

Guest's picture
Guest

Any more suppressed comments?

eldario's picture
eldario
14 pencils

el copy no aplica en este caso, pero lai magen es buena y muy significativa

Guest's picture
Guest

Child abuse is NOT funny--and should NEVER be funny. It would be hard to believe anyone who personally experienced child abuse would support this repulsive poster. On visit to a school in a developing nation, a sensitive educational poster utilized discrete stick figures to demonstrate to an essentially illiterate population, situations between parents, and between parents and children, that should not happen in family life; situations that are deleterious and harmful to the individual and the family unit. Shouldn't a literate and educated society be able to produce something as sensitive and thoughtful...

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments