15 comments

Have Heart's picture
Have Heart
922 pencils

"Bigger is better" lines have been done to death.

ChuckNorris's picture
ChuckNorris
834 pencils

skittles?

itch's picture
itch
806 pencils

bad!

* it's not how good you are. it's how good you want it to be *

twelve_noon's picture
twelve_noon
617 pencils

it feels a bit childish alltogether and the lines should be funnier since there's no striking idea behind this..

skullforce's picture
skullforce
66 pencils

well, i think it's funny. it's like seeing a pug for the first time, at first it's all ugly and funny looking then you see it's charm and fall in love with it

Hand's picture
Hand
195 pencils

I love pug too :D

well i like the line, but i think the ad looks cheap

laylowmoe's picture
laylowmoe
328 pencils

You're referring to the product, yes, not the ad?

Estupendo76's picture
Estupendo76
4 pencils

it´s better the chilean campaign

addyhoch10's picture
addyhoch10
2592 pencils

sorry but this campaign looks like it's been done within a couple of minutes.
bland, cold, faceless.

Blahg's picture
Blahg
616 pencils

Nothing sells cars to men and women faster than reminding them their favorite phallus couldn't make it in porn. That problem aside, this ad is riddled with punctuation and grammar errors.

fractalrene's picture
fractalrene
1504 pencils

I can't believe they published it. I mean, c'mon... I'ts Peugeot!

Disco Munky's picture
Disco Munky
3890 pencils

This blows wind. Makes me dizzy.

4/10

"I don't know Butchie instead"

Doin' it for the points

brandsurgeon's picture
brandsurgeon
693 pencils

Okay, here's my little imput. Firstly, I agree with you all that the ad is bland. Secondly, I don't think the copy: BIGGER IS BETTER is strong enough to sell the product. Actually, I think its irrelevant (don't crucify me please, its just mho). I feel the line which was downplayed: Smallest Car With The Biggest Attitude could have worked better, or better yet, would have provided a platform for the main thrust of the campaign. It IS a small car. It could be made to be percieved as one with an attitude bigger than its size. (Haven't you noticed that the smaller people happen to be the most stubborn? That's because they would never allow you look down on them because of their size and so, their defense mechanism states that they must always assert themselves to avoid being ridiculed or taken for granted)That's my premise for saying that the other line may have worked better. Oh, they could have done better with the layout design and Artwork.
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Most times, worst enemies used to be best friends...

brandsurgeon's picture
brandsurgeon
693 pencils

Okay, here's my little imput. Firstly, I agree with you all that the ad is bland. Secondly, I don't think the copy: BIGGER IS BETTER is strong enough to sell the product. Actually, I think its irrelevant (don't crucify me please, its just mho). I feel the line which was downplayed: Smallest Car With The Biggest Attitude could have worked better, or better yet, would have provided a platform for the main thrust of the campaign. It IS a small car. It could be made to be percieved as one with an attitude bigger than its size. (Haven't you noticed that the smaller people happen to be the most stubborn? That's because they would never allow you look down on them because of their size and so, their defense mechanism states that they must always assert themselves to avoid being ridiculed or taken for granted)That's my premise for saying that the other line may have worked better. Oh, they could have done better with the layout design and Artwork.
---

Most times, worst enemies used to be best friends...

Mongoose's picture
Mongoose
4963 pencils

am gonna puke!

Make the logo Bigger and the black, Darker!

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