Adshel Creative Challenge: Booth

Embrace your ego.
You know you want to win the adshel creative challenge. 6:30pm on june 28 at cutting edge. Adshel. BAD
Advertising Agency: Cummins & Partners, Brisbane, Australia
Creative Directors: Nancy Hartley, James Burchill
Art Director: Amanda Dunne
Copywriter: Richard Taylor
Photographer: Erik Williamson
Producer: Bernie Corder
Published: June 2006

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7 comments

Brainsugar's picture
Brainsugar
1577 pencils

They know what they did. Yes, It's written on the right of the ad ;-)

Filipe's picture
Filipe
315 pencils

Similar to a sex toy campaign. "Love yourself".

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Ha ha, funny idea.

A good shift in award ads too.

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It's only an ad.

addyhoch10's picture
addyhoch10
2592 pencils

i've seen this idea in luerzer's a couple of years ago, i think it was for a fashion brand.

am i the only one who thinks that the 2 characters look too different, especially on the other executions?

Ricardo1's picture
Ricardo1
4 pencils

You probably haven't grasped the idea. They are being seduced by their ego, that's why they look slightly different. It's about the feeling of winning, not loving yourself.

addyhoch10's picture
addyhoch10
2592 pencils

at first i was thinking that these are just gay couples. that's why i was saying that they look too different

SlimRich's picture
SlimRich
81 pencils

@Ricardo, it seems you are very right. either way, this is not working. its either the copy changes to GIVE IN TO YOUR EGO or the characters will have to change positions...

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