This is a submission for the AotW-R competition.
The campaign identifies the key moment when research is needed most: during planning.
Art Director / Copywriter / Photographer: Andrew Nhem
Brainpower: Kristen Wallace
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Comments
This is a sound strategy and I know you wanted to take some higher ground but for me the ads just come off sounding douche-baggy. Yeah, obviously you can write, but it feels kinda like you're more interested in selling yourself and how smart you are rather than the product. I don't know, maybe I'm over thinking. (I've looked at way too many of these damn these submissions this morning). These are just rubbing me the wrong way.
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