December 2008

This is a submission for the AotW-R competition.

Our Big Idea: Research has its rewards. Ads of the World Research is not simply a place to find other people's ideas, but a place to help you find your own. Knowing the direct competition, the category, and the message environment of a region--all of these are crucial reasons why Creatives should do their research; to find their own, award-winning, big idea. This led us to a tag that captures the reasons for using your service: "Ideas come to you."

The idea translates to a flash banner campaign as well. We imagined the keywords popping up until they form the trophy image, and then the information and logo are revealed. The actual keywords you use to form the award image can be changed to reflect your targeted media placement.

Art Director: Jason Rapport
Copywriter: Dylan Klymenko

Comments (5)

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corre's picture
Activity Score 196

at first look I thought it was a guitar.
Then, a vacuum cleaner.

Crisp One's picture
Crisp One
Activity Score 2005

I really enjoy the AoTW submissions, nice to see what you guys are coming up with...keep um coming Ivan

ivan's picture

Glad to hear. :)

izmild's picture
Activity Score 770

Nice approach of art. It show the mature brand.

funky_frogii's picture
Activity Score 2538

like it........good

infected by a virus called creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |