This is a submission for the AotW-R competition.
Our Big Idea: Research has its rewards. Ads of the World Research is not simply a place to find other people's ideas, but a place to help you find your own. Knowing the direct competition, the category, and the message environment of a region--all of these are crucial reasons why Creatives should do their research; to find their own, award-winning, big idea. This led us to a tag that captures the reasons for using your service: "Ideas come to you."
The idea translates to a flash banner campaign as well. We imagined the keywords popping up until they form the trophy image, and then the information and logo are revealed. The actual keywords you use to form the award image can be changed to reflect your targeted media placement.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More