Ads of the World / Ads of the World Research: Done, 1

This is a submission for the AotW-R competition.

Art director: Marcelo Melo
Copywriter: Nuno Leal

November, 2008


ivan's picture
jsantanaxp's picture
397 pencils

I remember this.


Guest commenter's picture
Guest commenter

What the hell is going on here??

Javier Ramírez's picture
Javier Ramírez
1243 pencils

Chief Creative Director Nexus BBDO

bauer's picture
126 pencils

I think is very nice.
Other common expressions used in comments would fit great in this adea, like "overdone", "student work".

StuartLittle's picture
468 pencils

Delibrately copied the done ads, so?

Guest commenter's picture
Guest commenter

So you would know what's been done thanks to the research option.
I think these are great, good job guys.

®'s picture
133 pencils

the only difference is that in the original one, the perspective is right...

caprozo911's picture
24 pencils


Ad_Man's picture
826 pencils

i think someone is jealous...

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Disco Munky's picture
Disco Munky
3890 pencils

You ding-holes need to open your eyes and heads for a minute and take the "up-your-owns-arse" bunnet off your heid and chillax.

I think it's a funny ad.

"stay low, move fast"

Doin' it for the points

Guest commenter's picture
Guest commenter

done before
ehe ehe!

Guest commenter's picture
Guest commenter

done before
ehe ehe!

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Guest commenter

These are a great series and I think it's a quick, clever idea. More so, the idea could go on for miles--just keep using past art directions to say "Done Before." However, I also fear it's clever at the sake of clarity. Yes, if the audience being advertised to is solely Ads of the World users, and in particular, those already aware of the coming Research service and its database offerings, their selling message is clear as day. But, put yourself in the shoes of one who doesn't follow this site. They don't follow it, so they aren't familiar with these ads they are referencing (and, unfortunately, ads don't have the luxury of explanation). Even further, non-users are unfamiliar with the "DONE!" comment culture of this site. This leaves non-users with a message which is uninformative, and by consequence, does not warrant their motivation to act on it.

So, as a work geared toward the audience of Ads of the World users, bravo. This is a campaign that could resonate for years on Ads of the As a campaign that can communicate the service beyond the borders of this URL, it's weak. Ultimately, It's strength depends on where, or, with whom, Ivan plans to advertise this service.

done before's picture
done before

decir que ya se hizo antes referenciando una pieza que ya se hizo antes... no se había hecho antes eso?? los dejo tengo que hacer algo que ya hice...

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Guest commenter

Ads of the world doesn't need advertising. Definitely a good way to get your blog submission through though.

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