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Internet

Agency: 
Published/Aired: 
January 2011
Description: 

Internet is the future
Print has the history:
Be a part of history and enter your works on www.adprint.ro starting January 1st!
All About Print: Adprint Festival

Advertising Agency: Rusu+Bortun Brand Growers, Romania
Creative Director: Catalin Rusu
Art Directors: Anca Uscatescu, Simon Frison, Catalin Rusu
Copywriter: Catalin Rusu
DTP: Anca Uscatescu

Comments (4)

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Highest Rated

Glut's picture
Glut
Activity Score 3937

the future is Tweeting, Internet and Mobile ads? they're already here.

shahidali's picture
shahidali
Activity Score 4069

I find a connection missing between the 'print' and 'print ad'.
However, message is clear and effective.

shahid

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I'm wary of anything with an exclamation mark!

I'm wary of anything* that says of something that it "has the history" rather than "is history".

I'm wary of something that declares existing channels (Tweeting / Internet / Mobile ads) as 'the future' when they're already here.

And I'm not too happy with the placement of the 'TM' sign where it is, either.

I guess I shouldn't complain that a campaign talking about history doesn't mention what year it's running in. That'd be asking too much.

*unless it's 'lost in translation'; but visiting the website, which names some UK copywriters, I'm gutted but not surprised to see this organisation, fishing for attention, talking about going "for a cofee".

talkingisfree's picture
talkingisfree
Activity Score 2710

I really like the concept behind this. Could be done much better, agree on this.

Glut's picture
Glut
Activity Score 3937

the future is Tweeting, Internet and Mobile ads? they're already here.

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