AdPrint Festival 2011: Internet

Internet is the future
Print has the history:
Be a part of history and enter your works on www.adprint.ro starting January 1st!
All About Print: Adprint Festival

Advertising Agency: Rusu+Bortun Brand Growers, Romania
Creative Director: Catalin Rusu
Art Directors: Anca Uscatescu, Simon Frison, Catalin Rusu
Copywriter: Catalin Rusu
DTP: Anca Uscatescu
Published: January 2011

4 comments

shahidali's picture
shahidali
4067 pencils

I find a connection missing between the 'print' and 'print ad'.
However, message is clear and effective.

shahid

CuriousPencil's picture
CuriousPencil
4227 pencils

I'm wary of anything with an exclamation mark!

I'm wary of anything* that says of something that it "has the history" rather than "is history".

I'm wary of something that declares existing channels (Tweeting / Internet / Mobile ads) as 'the future' when they're already here.

And I'm not too happy with the placement of the 'TM' sign where it is, either.

I guess I shouldn't complain that a campaign talking about history doesn't mention what year it's running in. That'd be asking too much.

*unless it's 'lost in translation'; but visiting the website, which names some UK copywriters, I'm gutted but not surprised to see this organisation, fishing for attention, talking about going "for a cofee".

talkingisfree's picture
talkingisfree
2620 pencils

I really like the concept behind this. Could be done much better, agree on this.

Glut's picture
Glut
3947 pencils

the future is Tweeting, Internet and Mobile ads? they're already here.

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