Words, 4

Agency Network: 
April 2014

Print advertisment created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Words kill wars.

Advertising Agency: Ogilvy & Mather, Japan
Chief Creative Officer: Ajab Samrai
Creative Director / Copywriter: Federico Garcia
Art Director: Junkichi Tatsuki
Production company: Amana
CG Retoucher: Keigo Masaki
Producer: Yohei Mori

Comments (11)

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NY Belfry's picture
NY Belfry
Activity Score 1045

It's alright. Very basic.

kleenex's picture
Activity Score 48984


morse's picture
Activity Score 18006


.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

DesignDine's picture
Activity Score 1313

Agree. Takes a few moment to negotiate with the logics in mind.

sacrilegend's picture
Activity Score 3394

Looks very familiar somehow. Particularly the pencil execution. I'm not a huge fan, but not a huge detractor either. It's "ok."

damnson's picture
Activity Score 11517

First idea.

An axe murderer of ads.

feysal's picture
Activity Score 2567

its a good idea needs some tweaking.

groovy baby!

TakAds's picture
Activity Score 178

Simple and clean. Very good idea!

alex valyukh's picture
alex valyukh
Activity Score 265

It’s completely off reality. It may look a strong idea to places like japan or germany, which are far away from Ukraine and whose people have no idea of what happens right now in my country, and whose people are not killed by russians. But it looks very hypocritical and mocking here in ukraine. Dialog for peace is impossible with Russia whose troops come to ukraine and kill our people almost every day in asymmetric war, just because putin wants so.
Seriously? You think hitler could have been stopped from invading poland, france and the whole europe by peace talks. Frankly, there cannot be any peace talks with the country that just kills another country, wants no talks and pisses off the whole world. Only aggressive force can stop the aggressor. Don’t be silly, please.

have a nice day

anne.dmenard's picture
Activity Score 2

It's an idealistic point of view for sure, but we have to believe this. It might be simple, but simple si beautiful. It's also the need to tell what is happening, to exposé what is happening. If things are unknown, they cannot be stop. We have to dream and believe it's possible.

dave2001's picture
Activity Score 117

bad ideas kill ads