Adot: Words, 4

Words kill wars.

Advertising Agency: Ogilvy & Mather, Japan
Chief Creative Officer: Ajab Samrai
Creative Director / Copywriter: Federico Garcia
Art Director: Junkichi Tatsuki
Production company: Amana
CG Retoucher: Keigo Masaki
Producer: Yohei Mori
Published: April 2014


NY Belfry's picture
NY Belfry
1045 pencils

It's alright. Very basic.

kleenex's picture
35352 pencils


morse's picture
16609 pencils


.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

DesignDine's picture
1323 pencils

Agree. Takes a few moment to negotiate with the logics in mind.

sacrilegend's picture
2512 pencils

Looks very familiar somehow. Particularly the pencil execution. I'm not a huge fan, but not a huge detractor either. It's "ok."

damnson's picture
10019 pencils

First idea.

An axe murderer of ads.

feysal's picture
2550 pencils

its a good idea needs some tweaking.

groovy baby!

TakAds's picture
178 pencils

Simple and clean. Very good idea!

alex valyukh's picture
alex valyukh
265 pencils

It’s completely off reality. It may look a strong idea to places like japan or germany, which are far away from Ukraine and whose people have no idea of what happens right now in my country, and whose people are not killed by russians. But it looks very hypocritical and mocking here in ukraine. Dialog for peace is impossible with Russia whose troops come to ukraine and kill our people almost every day in asymmetric war, just because putin wants so.
Seriously? You think hitler could have been stopped from invading poland, france and the whole europe by peace talks. Frankly, there cannot be any peace talks with the country that just kills another country, wants no talks and pisses off the whole world. Only aggressive force can stop the aggressor. Don’t be silly, please.

have a nice day

anne.dmenard's picture
2 pencils

It's an idealistic point of view for sure, but we have to believe this. It might be simple, but simple si beautiful. It's also the need to tell what is happening, to exposé what is happening. If things are unknown, they cannot be stop. We have to dream and believe it's possible.

dave2001's picture
117 pencils

bad ideas kill ads

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