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The Accident

Agency: 
Published/Aired: 
May 2008
Description: 

You can be a hero after you die

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Photographer: Cédric Delsault
Art Buyer: Sylvie Etchemaité
Account manager: Pascal Couvry

Comments (35)

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Highest Rated

instant coppee's picture
instant coppee
Activity Score 45

hmmm... interesting idea C... but could look a little forced...

It's really powerful the way it is!

satish singh
creative director, max l'agence

dangerdude's picture
dangerdude
Activity Score 58

the superhero pose is strong, but the context is a tad scary.
but i like it.

getconnected2001's picture
getconnected2001
Activity Score 987

Like the idea.
Agree, a bit weired.

Penguin's picture
Penguin
Activity Score 42

Ha, ha, ha. You decided to take your picture off. Full marks to you, getconnected2001.

cp's picture
cp
Activity Score 354

this is good, and somehow the presence of the dog makes it better

kre8's picture
kre8
Activity Score 989

how was he being a hero before he died? by crossing the road?

chinaski's picture
chinaski
Activity Score 951

by having organ donor pledge.

maxime landsheere's picture
maxime landsheere

well done.
A nice execution for a good idea and a great cause.

Lip's picture
Lip
Activity Score 234

Good ideia and nice execution. Congratulations.

Pedro Paes
www.labomboneracriativa.blogspot.com

salvarredy's picture
salvarredy
Activity Score 354

Yeah, rocks!
maybe quiet strong for mum,
but for me really works.
Also It's a nice photo.

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

Temple's picture
Temple
Activity Score 11337

Can social advertising be banned? For ever? Or better abolish the Lions social categories and spare us ugly deaths and Bush every other fucking day.

叶颢's picture
叶颢
Activity Score 168

一张好照片~~~~~除此外,JUST A NICE PHOTO.

c's picture
c
Activity Score 35

nice job. it could be better if the blood looking like superman's cloak.

instant coppee's picture
instant coppee
Activity Score 45

hmmm... interesting idea C... but could look a little forced...

It's really powerful the way it is!

satish singh
creative director, max l'agence

RLZ's picture
RLZ
Activity Score 55

good idea!... bad, bad, very bad execution.

Adaddicted's picture
Adaddicted
Activity Score 3435

'in fact he was crossing on zebra, hit by the other car and landed on the windshield of the green car driven by the lady.
Pathetic scenes... full of drama... poor super hero ; (

withalltherespects

The Pope's picture
The Pope
Activity Score 124

GOOD??? THIS IS AWFUL! SO OK, LETS DONATE ORGANS AND ENCOURAGE TO DRIVE LIKE MANIACS!

mlsman5000's picture
mlsman5000
Activity Score 128

I'd say his organs would be fucked after being hit like that. Should have been a campaign too

armand1's picture
armand1

DISTASTEFUL

JamurPutih's picture
JamurPutih
Activity Score 263

well..
in my humble opinion
if you die hit by a car

is the organ still in good condition?

end of joy, enjoy

Wordnerd's picture
Wordnerd
Activity Score 6692

this is soo stupid! yeah, leave the impression of the own horrible death instead of something living thanks to the donor. this will rather get people NOT to donate organs

j4son's picture
j4son
Activity Score 266

interesting shot..like your spirit ascending, looking down at your body, weird.nice though

Guest commenter's picture
Guest commenter

Nice thought!

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

que estupido.. es poco pertinente..

[ http://eltubedeyou.blogspot.com ]

phoonCK's picture
phoonCK

it could have been done by using a white outline around the victim, or a blue/black tent over the body, where police usually use for dead victims instead of showing the person himself. bit distasteful, but the concept is there. strong visual but too strong for a campaign ad for organ donation pledge.

extraboy's picture
extraboy
Activity Score 91

sad copywrite

theanc's picture
theanc
Activity Score 2783

Not a good way to sell the idea. It's cool to show the consequences of donating not the means.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

skinny's picture
skinny
Activity Score 161

In bad taste. There's nothing funny about death. Quite clearly, the creatives who can relate being hit by a car with a comic-strip heroic pose have never lost a loved one through a car accident. Shame on their creative directors and their dumb-ass client.

Guest commenter's picture
Guest commenter

stupid!

RotoBozo's picture
RotoBozo

Now THAT makes me wanna pledge my organs...

lowieke1984's picture
lowieke1984
Activity Score 2

See that hole? Still a nice looking guy though.

Farfa's picture
Farfa
Activity Score 109

Ma come state?
Cittewende!

Marlio's picture
Marlio

I published my opinion in my blog: http://www.putsgrilo.com/propagandas/propaganda-com-humor-negro-doacao...
Thanks.
Marlio
PutsGrilo!com
www.putsgrilo.com

rachael.jones's picture
rachael.jones
Activity Score 50

so many lives are lost evey year in accidents..
nice issue...

i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.
u can visit www.concernedcommunicatoraward.org for more details.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

I think this is really strong. Great work

DesignDine's picture
DesignDine
Activity Score 1313

Perhaps a good work but makes me uneasy.

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