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Sagmeister

Agency: 
Published/Aired: 
March 2009
Description: 

Print advertisment created by JWT, Philippines for Adobo, within the category: Media.

The absence of paper and pen can never deter a man who would take a blade and carve out art on his own skin.

Advertising Agency: JWT Manila, Philippines
Creative Director: Dave Ferrer
Art Director / Illustrator: Danielle Lim
Copywriter: Joe Dy, Priscilla Fajardo

Comments (21)

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Highest Rated

Guest's picture
Guest

Sagmeister liked this???? Geez. That guy is not even in advertising. He's in design, and that's different.

Blinvers's picture
Blinvers
Activity Score 81

Nothing special...

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

Art direction is a long way off. This sort of stuff takes a long time to do well. If you can't, then keep it simple.

Unmotivated Genius's picture
Unmotivated Genius
Activity Score 100

soooo true

type/takes/time

Guest's picture
Guest

harsh comment. stefan sagmeister critiqued this ad and he actually said he liked it and we tweaked it a little according to his direction. but i guess everything is relative.

blueturtles's picture
blueturtles
Activity Score 239

thanks for the comment. all art can always be worked on a little more.

but i got a thumbs up from sagmeister himself. he was here for an awards show and i showed them to him and he liked the typography. i even have it on film. he just made us change the little illustration on the bottom...to what it is now.

theoldman_son's picture
theoldman_son
Activity Score 317

Confusing. I didn't get it...

just write's picture
just write
Activity Score 653

copy's is good..

Guest's picture
Guest

confusing ... not really get it

capywriter's picture
capywriter
Activity Score 5509

I must say I really like the copy... but I don't get what this should tell me about the magazine. Anyone?

Guest's picture
Guest

The absence of paper can deter a man who would take a shit in his own trousers.

Guest's picture
Guest

So schizophrenics read this magazine?

partially_impartial's picture
partially_impartial
Activity Score 91

Clearly is a design magazine by the Sagmeister reference....I think it speaks to the type of magazine it is.

warreno's picture
warreno
Activity Score 222

This is an interesting series. Interesting use of typography on tactile backgrounds and enough framing to offset the copy visually from anything that might be around it.

At the very least it makes me want to look at an issue of the magazine to see what all the oddness is about. Not bad at all.

Guest's picture
Guest

Agree.... very nice copy.

Guest's picture
Guest

poor copy, lame layout

Guest's picture
Guest

poor copy, lame layout

Guest's picture
Guest

this ad is an insult to Sagmeister for its bad layout

Guest's picture
Guest

sagmeister actually saw these ads and said they were wonderful.

harsh critics man.

blueturtles's picture
blueturtles
Activity Score 239

you think? sagmeister helped us art direct this one.

Guest's picture
Guest

Sagmeister liked this? Geez. That guy isn't in advertising anyway. He's in design. That's different.

Guest's picture
Guest

Sagmeister liked this???? Geez. That guy is not even in advertising. He's in design, and that's different.

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