Adobo: Nike-(sneakers)

One of the world's most famous logo was designed for a mere 35 dollars by an art student. Learn more about the world of advertising, read Adobo Magazine.

Advertising Agency: JWT Manila, Philippines
Creative Directors: Dave Ferrer, Joe Dy
Art Director: Bob Cruz
Copywriters: Joe Dy, Griffey de Guzman, Iel Encarnacion, Kimmy de Leon, Y2 Villanueva
Illustrator: Bob Cruz

January 2010


KbxAdz's picture
943 pencils

pay that guy some royalties Nike

You Are What You Expect

Dingleberry Jack's picture
Dingleberry Jack
246 pencils

It's a girl ;)
by Carolyn Davidson.

mikeelrapido's picture
1929 pencils

He should be rich for this!


Reality Check's picture
Reality Check
2358 pencils


ACreativeSpirit's picture
176 pencils

she is. she never did anything big after that, but a few years ago nike give her a nice big thank you payment plus share i believe

Always try to be unique even when forced to conform.

dadada's picture
1720 pencils

what this campaign means?

Everybody is creative, be yourself.

Duvidl's picture
62 pencils

I really like the typo. That gal sure should get her fair amount of cash for that but who am I to speak.

Corbeen's picture
1093 pencils

She received a secret check from the company long time ago, also a diamond ring with the swoosh (logo) on it. She never did anything after. Anyway the campaign sucks cause this infos u can take it on Wikipedia. Show some facts that we don't know.

manumartin5's picture
1196 pencils

Adobe must see this.. ! Good creative.

Migzter13's picture
973 pencils

nice execution

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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