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Adobo Magazine: Sagmeister

Adobo Magazine: Sagmeister
Your rating: None Average: 3.9 (15 votes)

The absence of paper and pen can never deter a man who would take a blade and carve out art on his own skin.

Advertising Agency: JWT Manila, Philippines
Creative Director: Dave Ferrer
Art Director / Illustrator: Danielle Lim
Copywriter: Joe Dy, Priscilla Fajardo
Published: March 2009

21 Comments

Blinvers's picture 79 pencils
Blinvers | Thu, 2009-06-04 15:17
2

Nothing special...

Conceptual-eyes's picture 1481 pencils
Conceptual-eyes | Thu, 2009-06-04 16:59

Art direction is a long way off. This sort of stuff takes a long time to do well. If you can't, then keep it simple.

Unmotivated Genius's picture 100 pencils
Unmotivated Genius | Fri, 2009-06-05 20:50

soooo true

type/takes/time

Guest's picture
Guest | Tue, 2009-06-09 12:02

harsh comment. stefan sagmeister critiqued this ad and he actually said he liked it and we tweaked it a little according to his direction. but i guess everything is relative.

blueturtles's picture 233 pencils
blueturtles | Wed, 2009-09-02 05:22

thanks for the comment. all art can always be worked on a little more.

but i got a thumbs up from sagmeister himself. he was here for an awards show and i showed them to him and he liked the typography. i even have it on film. he just made us change the little illustration on the bottom...to what it is now.

theoldman_son's picture 243 pencils
theoldman_son | Thu, 2009-06-04 17:15

Confusing. I didn't get it...

just write's picture 655 pencils
just write | Fri, 2009-06-05 01:03

copy's is good..

Guest's picture
Guest | Fri, 2009-06-05 01:54

confusing ... not really get it

the_capywriter's picture 5526 pencils
the_capywriter | Fri, 2009-06-05 04:51

I must say I really like the copy... but I don't get what this should tell me about the magazine. Anyone?

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Guest's picture
Guest | Fri, 2009-06-05 06:29

The absence of paper can deter a man who would take a shit in his own trousers.

Guest's picture
Guest | Fri, 2009-06-05 10:46

So schizophrenics read this magazine?

partially_impartial's picture 91 pencils
partially_impartial | Fri, 2009-06-05 11:29

Clearly is a design magazine by the Sagmeister reference....I think it speaks to the type of magazine it is.

warreno's picture 222 pencils
warreno | Fri, 2009-06-05 16:45
6

This is an interesting series. Interesting use of typography on tactile backgrounds and enough framing to offset the copy visually from anything that might be around it.

At the very least it makes me want to look at an issue of the magazine to see what all the oddness is about. Not bad at all.

--
http://indigestible.nightwares.com/

Guest's picture
Guest | Wed, 2009-06-24 20:09
8

Agree.... very nice copy.

Guest's picture
Guest | Thu, 2009-08-06 04:11

poor copy, lame layout

Guest's picture
Guest | Thu, 2009-08-06 04:13

poor copy, lame layout

Guest's picture
Guest | Thu, 2009-08-06 04:16

this ad is an insult to Sagmeister for its bad layout

Guest's picture
Guest | Wed, 2009-09-02 05:13

sagmeister actually saw these ads and said they were wonderful.

harsh critics man.

blueturtles's picture 233 pencils
blueturtles | Wed, 2009-09-02 05:23

you think? sagmeister helped us art direct this one.

Guest's picture
Guest | Thu, 2009-09-17 22:10

Sagmeister liked this? Geez. That guy isn't in advertising anyway. He's in design. That's different.

Guest's picture
Guest | Thu, 2009-09-17 22:13
2

Sagmeister liked this???? Geez. That guy is not even in advertising. He's in design, and that's different.

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