Adobo Magazine: Droga

Read more about the agency named after the man, the legend, the underpants.

Advertising Agency: JWT Manila, Philippines
Creative Director: Dave Ferrer
Art Director / Illustrator: Danielle Lim
Copywriter: Joe Dy, Priscilla Fajardo
Published: March 2009

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17 comments

Blinvers's picture
Blinvers
81 pencils

so so...

theoldman_son's picture
theoldman_son
319 pencils

WTF?

Spinnaker's picture
Spinnaker
98 pencils

I'm guessing they're ads selling an ad magazine and they're doing articles on all the Greats of Advertising. (What they did before getting into the business. One wrote porn movies.. Droga sold underwear..., not sure, but I'm guessing.) Beautiful backgrounds, stunning typography, fun lines.

Guest's picture
Guest

Droga was the 5th son in the family. to tell their underwear apart, his mom wrote on the underwear tags: Droga1, Droga2.....and Droga5 for David Droga. His agency was named after his underwear.

Wanna know more? Read Adobo Magazine.

Guest's picture
Guest

Why is the body copy in the comment box?

blueturtles's picture
blueturtles
235 pencils

Droga5 is called what it is because that's what used to be written on David Droga's underwear when he was a kid among many brothers. his mom did is to tell their underwear apart. Not too many people know this. Adobo does. Read Adobo Magazine to pick up more on the ad industry.

capywriter's picture
capywriter
5511 pencils

a very confusing 'Y' that is in 'agency'...

Guest's picture
Guest

good eye. we sent in the wrong file. that's actually fixed in the published ad.

to be clear: adobo magazine is an advertising magazine. wanted to show that we adobo magazine can give a different perspective in advertising.

blueturtles's picture
blueturtles
235 pencils

you're right. i uploaded the wrong file. the correct file had that line in the bottom.

Guest's picture
Guest

Read more about the legendary underpants named after the agency.

just write's picture
just write
653 pencils

wat the f***... i don't the whole campaign...

clairec's picture
clairec
256 pencils

I find it amusing that these ads are specifically directed at admen (and women) yet nobody here seems to get what on earth is going on with this campaign. So in that respect I'd suppose you'd have to say they're not all that effective. I do really like the headlines, but I think the typpography and art direction is confusing.

Guest's picture
Guest

Nice lines.

Guest's picture
Guest

to be clear: adobo magazine is an advertising magazine. wanted to show that we adobo magazine can give a different perspective in advertising.

WtF, so this is sort of a showbiz mag for advertising that talks about none sense/rumors about advertising people?

Guest's picture
Guest

they aren't rumors. they're true facts about these people.

you guys can be so harsh, but i guess that's a part of it all.

alex bogusky saw these ads and said he liked them and that they looked good.

stefan sagmeister also saw these ads and said he loved the typography.

droga saw them too, and i don't know exactly what he said, but i know it was positive.

blueturtles's picture
blueturtles
235 pencils

they aren't rumors. they are true facts.

blueturtles's picture
blueturtles
235 pencils

sagmeister saw the ads and he said he loved the typography. i have it on film. call me a fan.

alex bogusky saw these ads and said he liked them. in fact he's posing for another one of our ads...to be posted soon, and i'm sure to be heavily critiqued.

so everyone can say all the crap they want, but unless i know you're an ECD at a great big agency, i'm going to take bogusky's and sagmeister's opinions to heart.

i don't mind all the harsh comments. thank you for them.

it's nice to have actual constructive criticism though. otherwise you just sound bitter.

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