Adidas: Zhu

No one gets up when a whole country kicks.

Advertising Agency: TBWA\ TEQUILA Hong Kong
Executive Creative Director: Mark Ringer
Head of Art: Patrick Tom
Copywriters: Mark Ringer, Malcolm Costain
Designer: Hoon Kim
Creative-At—Large: John Merrifield
Production: Pat Mak
Photographer: Nadav Kander

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9 comments

jerier83's picture
jerier83
17 pencils

Yeah!!!!

Freaksho's picture
Freaksho
14 pencils

now that's HARD copy.

Frits Harkema's picture
Frits Harkema
713 pencils

Are they.....dead?

XL's picture
XL
214 pencils

Overall, I think this is a really nice campaign. My only criticism of it would the lighting. There is a nice, stark orange lighting on the main athlete that seems to be absent from the "supporters". I know it's a small detail, but I mention it because to me it kind of makes them feel out of place. Disconnected, if you will, from the supporters.

Other than that, very, very nice.

sparky's picture
sparky
454 pencils

"no one gets up when a whole country kicks!"

um...could have been a better line

juststaying@live.com's picture
juststaying@live.com
8 pencils

I don't see my sister and brother's names who thought this campaign with you at Singapore.
Why didn't you post credit for that young creatives that delivered these ideas to you at TBWA\Singapore (TBWA young creative workshop)?

Do you remember them?

you just brief and got these ideas. this campaign's yours but is for them also.

I think it's proper.

Don't just staying alive without honour and prestige.

Truth Truth Truth's picture
Truth Truth Truth
12 pencils

Are u all guys proud of these works ?

DwayneTucker's picture
DwayneTucker
54 pencils

We love it!

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

coffii_howz's picture
coffii_howz
28 pencils

very old technique. try something new.

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