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Adidas: Zhu
No one gets up when a whole country kicks.
Advertising Agency: TBWA\ TEQUILA Hong Kong
Executive Creative Director: Mark Ringer
Head of Art: Patrick Tom
Copywriters: Mark Ringer, Malcolm Costain
Designer: Hoon Kim
Creative-At—Large: John Merrifield
Production: Pat Mak
Photographer: Nadav Kander
Comments
Yeah!!!!
now that's HARD copy.
Are they.....dead?
Overall, I think this is a really nice campaign. My only criticism of it would the lighting. There is a nice, stark orange lighting on the main athlete that seems to be absent from the "supporters". I know it's a small detail, but I mention it because to me it kind of makes them feel out of place. Disconnected, if you will, from the supporters.
Other than that, very, very nice.
"no one gets up when a whole country kicks!"
um...could have been a better line
I don't see my sister and brother's names who thought this campaign with you at Singapore.
Why didn't you post credit for that young creatives that delivered these ideas to you at TBWA\Singapore (TBWA young creative workshop)?
Do you remember them?
you just brief and got these ideas. this campaign's yours but is for them also.
I think it's proper.
Don't just staying alive without honour and prestige.
Are u all guys proud of these works ?
We love it!
very old technique. try something new.
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