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14 Comments
i love the layout, the photos and the shoe shoots ... great work!
agree with mondo. This definitely makes You want to run early in the morning
http://www.mixcloud.com/miko1aj/
dood this copy needs to rewrote, Its doesn't swing back to the product. Besides that, It doesnt seem to be the current voice of addidas, which is inspirational( go figure ), not " You know those darn tootin trails just'a keep on a changing...BUY ADDIDAS !" ~ insert picture of runner, and a crrrrazy perspective of a shoe.
Seems like you need to go back and do more thumbs, try working on a tag and build from there in a sort of reverse pyramid stacking of ideas.
In my humble opinion the copy's spot on.
just seems expected to me.liked its canned
they made these series during the olympic games. good to see a 2nd series :)
lovely
makes me want to go out there and run.
great campaign.
Copy is a bit throw-away, though I enjoy the ad as a whole. Seems like a 1980's made anew. And I mean that in a good way.
powerful stuff, showing the shoe from the bottom... nice!
powerful stuff, showing the shoe from the bottom... nice!
nice!
great campaign!
http://dgdico.com.ar/
great campaign, esp the copy!