PRESENTSFashion

Adidas: Trails

Advertising Agency: 180 Amsterdam

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15 comments

mondo's picture
mondo
142 pencils

i love the layout, the photos and the shoe shoots ... great work!

miko1aj's picture
miko1aj
3098 pencils

agree with mondo. This definitely makes You want to run early in the morning

Crisp One's picture
Crisp One
2007 pencils

dood this copy needs to rewrote, Its doesn't swing back to the product. Besides that, It doesnt seem to be the current voice of addidas, which is inspirational( go figure ), not " You know those darn tootin trails just'a keep on a changing...BUY ADDIDAS !" ~ insert picture of runner, and a crrrrazy perspective of a shoe.

Seems like you need to go back and do more thumbs, try working on a tag and build from there in a sort of reverse pyramid stacking of ideas.

kgeiger's picture
kgeiger
7092 pencils

In my humble opinion the copy's spot on.

Crisp One's picture
Crisp One
2007 pencils

just seems expected to me.liked its canned

pscs's picture
pscs
440 pencils

they made these series during the olympic games. good to see a 2nd series :)

Ed Mintone's picture
Ed Mintone
585 pencils

lovely

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

makes me want to go out there and run.
great campaign.

DubDeuce's picture
DubDeuce

Copy is a bit throw-away, though I enjoy the ad as a whole. Seems like a 1980's made anew. And I mean that in a good way.

Guest commenter's picture
Guest commenter

powerful stuff, showing the shoe from the bottom... nice!

Guest commenter's picture
Guest commenter

powerful stuff, showing the shoe from the bottom... nice!

Rhialto's picture
Rhialto
24 pencils

nice!

dico's picture
dico
332 pencils

great campaign!

dthlb72's picture
dthlb72
545 pencils

great campaign, esp the copy!

cvchitale's picture
cvchitale
1258 pencils

makes me to run....

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