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11 Comments
loved the copy!
Can we have a detailed credit list here... so that we know the writer's name.
these are beautiful. the art direction is amazing!
Copy is ok, layout is good, photography not so much. If trails are so great why is he running from them?
www.storytellerscreative.com
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what do you mean running from them? he is running on them becoming one with the shoe, yourself, the trail...
great campaign..
powerful stuff, showing also the shoe from the bottom... nice
Some of the worst retouching I've ever seen, the guy's obviously been stuck on and what's with that orange grad dropped over the top of what looks like a stock shot.
i think the orange grad is some vague attempt to make all the executions look part of a 'set'. When you don't notice this, the rushed comp and the lackluster copy, you notice what a nice ad it could've been.
Questionable concept here. but i love how the tagline is “off” aligned with the logo. Not doing everything the way it always is in an ad is refreshing to see.
great campaign!
http://dgdico.com.ar/