Adidas: Toes

Advertising Agency: 180 Amsterdam

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11 comments

copylad's picture
copylad
120 pencils

loved the copy!

copylad's picture
copylad
120 pencils

Can we have a detailed credit list here... so that we know the writer's name.

Guest commenter's picture
Guest commenter

these are beautiful. the art direction is amazing!

STRTLRS's picture
STRTLRS
1607 pencils

Copy is ok, layout is good, photography not so much. If trails are so great why is he running from them?

www.storytellerscreative.com

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I think, therefore... yeah.

Guest commenter's picture
Guest commenter

what do you mean running from them? he is running on them becoming one with the shoe, yourself, the trail...

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

great campaign..

Guest commenter's picture
Guest commenter

powerful stuff, showing also the shoe from the bottom... nice

Guest commenter's picture
Guest commenter

Some of the worst retouching I've ever seen, the guy's obviously been stuck on and what's with that orange grad dropped over the top of what looks like a stock shot.

Guest commenter's picture
Guest commenter

i think the orange grad is some vague attempt to make all the executions look part of a 'set'. When you don't notice this, the rushed comp and the lackluster copy, you notice what a nice ad it could've been.

scarfinati's picture
scarfinati
830 pencils

Questionable concept here. but i love how the tagline is “off” aligned with the logo. Not doing everything the way it always is in an ad is refreshing to see.

dico's picture
dico
332 pencils

great campaign!

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