Adidas: Shop window
Because everyone has different reason to enjoy running
Advertising Agency: TBWA, Shanghai, China
Executive Creative Director: Carol Lam
Creative Directors: Johnson Sheng, Lesley Zhou
Art Director: Danny Li, Haoxi Lv
Copywriter: She Kai
Agency Producer: Doris Zhang
Photographer: Uwe Duettmann/ Red N Raw Asia
Executive Producer: Linda Tan
Production House: Refine Images Shanghai
Retoucher: Joo/ Refine Images Shanghai


8 Comments
Looks like nike commercials. Anyway, not bad :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
sorry...don't get it
tanvir
feeling good! According to the Chinese market,this seems a good idea!
Nice!
The tag line actually says: slimming down by being wrapped in plastic wrap? I'd rather go out to get a refreshing jog/run.
I think the ads lost the Adidas style because of the typography.
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The point of view is great. (Hand in peripheral.) Is no one bothered by the reflection angle being completely incorrect? Also the wrist band is funky. 2¢