PRESENTSFashion

Adidas: Riverside

Because everyone has different reason to enjoy running

Advertising Agency: TBWA, Shanghai, China
Executive Creative Director: Carol Lam
Creative Directors: Johnson Sheng, Lesley Zhou
Art Director: Danny Li, Haoxi Lv
Copywriter: She Kai
Agency Producer: Doris Zhang

Photographer: Uwe Duettmann/ Red N Raw Asia
Executive Producer: Linda Tan
Production House: Refine Images Shanghai
Retoucher: Joo/ Refine Images Shanghai

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10 comments

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Buena idea y aun mejores fotos...pero quizás se pudieron explorar otras "reason to enjoy running".

Chief Creative Director Nexus BBDO

Reality Check's picture
Reality Check
1801 pencils

Concuerdo. Yo corro, pero yo no comprende. (Pardon my Spanish; it's been years.)

dadada's picture
dadada
1720 pencils

what because??

Everybody is creative, be yourself.

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

Cheap!

tanvir

Guest's picture
Guest

dont get it , even in chinese

Guest's picture
Guest

and so?

BobAdaholic's picture
BobAdaholic
44 pencils

in Chinese, the baseline means "Same running gives everybody the different joys"

Guest's picture
Guest

Whyyyyy !!!!!!!!!!!!

Guest's picture
Guest

the person through whom we are lookin the other man is also running

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