Adidas: Riverside
Because everyone has different reason to enjoy running
Advertising Agency: TBWA, Shanghai, China
Executive Creative Director: Carol Lam
Creative Directors: Johnson Sheng, Lesley Zhou
Art Director: Danny Li, Haoxi Lv
Copywriter: She Kai
Agency Producer: Doris Zhang
Photographer: Uwe Duettmann/ Red N Raw Asia
Executive Producer: Linda Tan
Production House: Refine Images Shanghai
Retoucher: Joo/ Refine Images Shanghai


10 Comments
Buena idea y aun mejores fotos...pero quizás se pudieron explorar otras "reason to enjoy running".
Chief Creative Director Nexus BBDO
Concuerdo. Yo corro, pero yo no comprende. (Pardon my Spanish; it's been years.)
what because??
Critics are easy.
Cheap!
tanvir
dont get it , even in chinese
and so?
in Chinese, the baseline means "Same running gives everybody the different joys"
Whyyyyy !!!!!!!!!!!!
the person through whom we are lookin the other man is also running
Impossible... to understand
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe