PRESENTSFashion

25 comments

Spanky's picture
Spanky
4898 pencils

this feels very familiar. i'm pretty sure i've seen this done before.

adadict's picture
adadict
49 pencils

I like it, but it makes you also think that somebody could have been playing in the hangar or in the airport and hit the plane with the ball before it took off.

addyhoch10's picture
addyhoch10
2592 pencils

true.
maybe it would have been clearer if it was a view from under the plane and the mark was on the underside.

twelve_noon's picture
twelve_noon
617 pencils

the best execution of this idea has been done by a kids cereal brand (it was featured in archive a while ago) and showed two kids playing baseball and an airplane falling on the background...

tikko's picture
tikko
48 pencils

NEXT

Vicky's picture
Vicky
375 pencils

Yep...nothing new..

postman's picture
postman
951 pencils

OUT!

Rog's picture
Rog
6094 pencils

...and Robinho can dive further. ;)

Yeah, nah.

>>>> That's not an ad. THIS is an ad.

fractalrene's picture
fractalrene
1506 pencils

Nice artwork man, the idea 2/3.

Spanky's picture
Spanky
4898 pencils

it's a stock shot. so they can't even take credit for that.

yudi's picture
yudi
255 pencils

OLD!!

cp's picture
cp
354 pencils

quite interesting

hang-the-dj's picture
hang-the-dj
1262 pencils

Not again...sigh.

Ant's picture
Ant
64 pencils

offside

Yr's picture
Yr
170 pencils

soccer in hangar... so what? (:

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Yeah you can't award it for originality, but as a concept it communicates. From a creatives point of view - tired old formula, from a punters point of view - great! And we don't do them to win awards but to communicated messages/sell products, right?

-----------------------------
Rules?! What rules?

Spanky's picture
Spanky
4898 pencils

i expect a little more from TBWA São Paulo. when you work there, you're supposed to be the one being copied.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Good point.

You're supposed to be the one being copied. Good way of looking at it.

Going to remember that! ;-)

sam4grafix's picture
sam4grafix
94 pencils

naaaa...... the logo can be ... milk product.. energy drink.. so its not JUST made 4 adidas!!...

ITS ALL BEEN DONE!

kalpesh78's picture
kalpesh78
2580 pencils

what if the kids were playing football on an airfield and someone hit the ball on the aircraft. nobody cleans the aircraft and its taken off.. ;p

ideas....30 minutes nahi toh free.

sundope's picture
sundope
6 pencils

this add doesn't work... naaa.. could be better...

credosian's picture
credosian
272 pencils

I agree wid sam4grafix.

so u see, next time u see such a crappy thing-- remember to put more than one logo into it--- so atleast you'll get ur money's worth from multiple clients for letting out such ...err...ADs.

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

Boris's picture
Boris
98 pencils

did they hit it with the plane on the ground?

Matt in Western Australia's picture
Matt in Western...
4 pencils

Christ I don't think much of the art direction. Took me ages to see the ball print. Idea seems okay, poorly executed.

SlimRich's picture
SlimRich
81 pencils

it dont just hit me but i think we should start with the lame copy...

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