Adidas Predator: Airplane
With Adidas your game goes further.
Advertising Agency: TBWA, São Paulo, Brazil
Creative Director: Cibar Ruiz
Art Director: Caio Grafietti
Copywriter: Marcelo Arbex
Photographer: getty images
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25 Comments
this feels very familiar. i'm pretty sure i've seen this done before.
I like it, but it makes you also think that somebody could have been playing in the hangar or in the airport and hit the plane with the ball before it took off.
true.
maybe it would have been clearer if it was a view from under the plane and the mark was on the underside.
the best execution of this idea has been done by a kids cereal brand (it was featured in archive a while ago) and showed two kids playing baseball and an airplane falling on the background...
NEXT
Yep...nothing new..
OUT!
...and Robinho can dive further. ;)
Yeah, nah.
>>>> That's not an ad. THIS is an ad.
Nice artwork man, the idea 2/3.
it's a stock shot. so they can't even take credit for that.
OLD!!
quite interesting
Not again...sigh.
offside
soccer in hangar... so what? (:
Yeah you can't award it for originality, but as a concept it communicates. From a creatives point of view - tired old formula, from a punters point of view - great! And we don't do them to win awards but to communicated messages/sell products, right?
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Rules?! What rules?
www.aaasmith.blogspot.com
i expect a little more from TBWA São Paulo. when you work there, you're supposed to be the one being copied.
Good point.
You're supposed to be the one being copied. Good way of looking at it.
Going to remember that! ;-)
www.aaasmith.blogspot.com
naaaa...... the logo can be ... milk product.. energy drink.. so its not JUST made 4 adidas!!...
the best is still to come
what if the kids were playing football on an airfield and someone hit the ball on the aircraft. nobody cleans the aircraft and its taken off.. ;p
ideas....30 minutes nahi toh free.
this add doesn't work... naaa.. could be better...
I agree wid sam4grafix.
so u see, next time u see such a crappy thing-- remember to put more than one logo into it--- so atleast you'll get ur money's worth from multiple clients for letting out such ...err...ADs.
www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke
did they hit it with the plane on the ground?
Christ I don't think much of the art direction. Took me ages to see the ball print. Idea seems okay, poorly executed.
it dont just hit me but i think we should start with the lame copy...