Adidas: Petr Cech

Adidas: Petr Cech

To celebrate the opening of the EuroCup 2008 Adidas installed a 60m tall image of Petr Cech on the Prater Ferris wheel, the main tourist attraction in Vienna.

Advertising Agency: TBWA \ Berlin, Germany
Chief Creative Director: Stefan Schmidt
Art Director: Marco Bezerra
Copywriter: Emiliano Trierveiler
Photographer: Johan Sebastian Hanel
Account Managers: Falk Lungwitz, David Barton
Production: Katrin Dettman

Your rating: None Average: 7.5 (26 votes)

Comments

ivan's picture

Dear Ivan,

This piece is not a print ad. It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.

Thanks.

Emiliano & The TBWA \ Berlin Team

-DaMontana-'s picture

Dear emidie,
there's no need to copy paste your message many times, one is enough.

http://www.flickr.com/photos/damontana/

hmmmmmm

dont get it honey!!

How can you not get it? He's one of the best goalkeepers in the world. Great work!

That's a lot of work, I'm sure it would get the attention, not so sure if it would sell though

Great work.
Petr Cech rules.

salvarredy's picture

seeing the ivan link you catch the idea, but I still thinking that the action it's better than this image as an ad.

SALVA.
www.juansalvarredy.com
http://thelift.tv/spain

Dear Salva,

It is not a print ad (for some reason, it is displayed among the print ads). It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.
Thanks.

Emiliano & The TBWA \ Berlin Team

Awesome!

Great goalie - decent ad but looks a little bit forced. It's like "okay guys, 2006 there was this amazing Oliver Kahn-Bridge what can we do this year?"

It's 6,5/10

_____

contact_heads@web.de
_____

Dear Heads,

It is not a print ad (for some reason, it is displayed among the print ads). It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.
Thanks.

Emiliano & The TBWA \ Berlin Team

Senhora Kolossa's picture

congrats to the team. made me wanna call stefan schmidt. but didn't have the number. can anyone help?

Very, very nice. Congrats to Emiliano & The TBWA \ Berlin Team.

Pedro Paes
www.labomboneracriativa.blogspot.com

Show de bola Emiliano. Parabéns!

This stuff is great. Also the tall players in the train station. Nice work.

excellent.

this is great. but the helmet makes him look like a knob.

condemac's picture

buenisimo!

Strange that the guys put it here like an ad. It is a 60m tall goalkeeper in the beautiful Prater in Vienna.
If you want to take a look on it, just write "impossible goalkeeper" in google. There is tons of images.
Hope I could help.

Great! Congratulations!

ahpitt's picture

Kong Fu Soccer? It is eye-catching for outdoor media. Great!

Just Perfect.
I was in Vienna and "in Live"
the effect is really amazing.

If people still having the wrong idea.
I think the guy can answer as many times as he needs.
Thanx Emidie.

Liebe TBWA Berlin-Kollegen:
Sehr gut!
Ich fand Kahn ja schon ganz in Ordnung :-)
Aber da jetzt noch mal eine "Idee" oben drauf zu setzen, finde ich richtig gut!

Grüße, Fabian@TBWA

I hope Petr Cech forget is arms tonight so we can beat him, Força Portugal.

razadxb's picture

Bravo...thumbs up...
What is this thing with Euro...first Oliver Kahn...now this...lol
Raza

Where's the real life version of this?

It's in the Prater, an amusement park (and public viewing area for the EuroCup) in the middle of Vienna.

Cheers.

Farfa's picture

Good!
Soap hand Cech!
W Buffon!