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Adidas: Petr Cech

Adidas: Petr Cech
Your rating: None Average: 7.3 (38 votes)

To celebrate the opening of the EuroCup 2008 Adidas installed a 60m tall image of Petr Cech on the Prater Ferris wheel, the main tourist attraction in Vienna.

Advertising Agency: TBWA \ Berlin, Germany
Chief Creative Director: Stefan Schmidt
Art Director: Marco Bezerra
Copywriter: Emiliano Trierveiler
Photographer: Johan Sebastian Hanel
Account Managers: Falk Lungwitz, David Barton
Production: Katrin Dettman

30 Comments

ivan's picture
emidie's picture 9 pencils

Dear Ivan,

This piece is not a print ad. It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.

Thanks.

Emiliano & The TBWA \ Berlin Team

-DaMontana-'s picture 118 pencils

Dear emidie,
there's no need to copy paste your message many times, one is enough.

nomienick's picture 44 pencils

hmmmmmm

sismo83's picture 38 pencils

dont get it honey!!

sumbody's picture 136 pencils

How can you not get it? He's one of the best goalkeepers in the world. Great work!

andré ™'s picture 144 pencils

That's a lot of work, I'm sure it would get the attention, not so sure if it would sell though

and... andre navas | design

maddoxx's picture 75 pencils

Great work.
Petr Cech rules.

maddoxx

salvarredy's picture 354 pencils

seeing the ivan link you catch the idea, but I still thinking that the action it's better than this image as an ad.

emidie's picture 9 pencils

Dear Salva,

It is not a print ad (for some reason, it is displayed among the print ads). It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.
Thanks.

Emiliano & The TBWA \ Berlin Team

XL's picture 214 pencils

Awesome!

Heads's picture 194 pencils

Great goalie - decent ad but looks a little bit forced. It's like "okay guys, 2006 there was this amazing Oliver Kahn-Bridge what can we do this year?"

It's 6,5/10

emidie's picture 9 pencils

Dear Heads,

It is not a print ad (for some reason, it is displayed among the print ads). It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.
Thanks.

Emiliano & The TBWA \ Berlin Team

Senhora Kolossa's picture 493 pencils

congrats to the team. made me wanna call stefan schmidt. but didn't have the number. can anyone help?

Lip's picture 234 pencils

Very, very nice. Congrats to Emiliano & The TBWA \ Berlin Team.

Pedro Paes
www.labomboneracriativa.blogspot.com

Liu's picture 18 pencils

Show de bola Emiliano. Parabéns!

B2B's picture 103 pencils

This stuff is great. Also the tall players in the train station. Nice work.

trask's picture 14 pencils

excellent.

sloppy4's picture 1514 pencils

this is great. but the helmet makes him look like a knob.

Marco Loco's picture 5 pencils

Strange that the guys put it here like an ad. It is a 60m tall goalkeeper in the beautiful Prater in Vienna.
If you want to take a look on it, just write "impossible goalkeeper" in google. There is tons of images.
Hope I could help.

zoolo's picture 20 pencils

Great! Congratulations!

ahpitt's picture 350 pencils

Kong Fu Soccer? It is eye-catching for outdoor media. Great!

Elizabete Diefenbach's picture 3 pencils

Just Perfect.
I was in Vienna and "in Live"
the effect is really amazing.

If people still having the wrong idea.
I think the guy can answer as many times as he needs.
Thanx Emidie.

Fabian Kirner's picture 268 pencils

Liebe TBWA Berlin-Kollegen:
Sehr gut!
Ich fand Kahn ja schon ganz in Ordnung :-)
Aber da jetzt noch mal eine "Idee" oben drauf zu setzen, finde ich richtig gut!

Grüße, Fabian@TBWA

ramosraf's picture 119 pencils

I hope Petr Cech forget is arms tonight so we can beat him, Força Portugal.

Marco Loco's picture 5 pencils
razadxb's picture 30 pencils

Bravo...thumbs up...
What is this thing with Euro...first Oliver Kahn...now this...lol
Raza

halfstring's picture 290 pencils

Where's the real life version of this?

emidie's picture 9 pencils

It's in the Prater, an amusement park (and public viewing area for the EuroCup) in the middle of Vienna.

Cheers.

Farfa's picture 95 pencils

Good!
Soap hand Cech!
W Buffon!

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