Adidas: Love competition, 3
Check the new Reeboks
Adidas
Love competition
School: Willem de Kooning Academy, The Netherlands
Art Director: Yona Hümmels
Copywriter: Stef Jongenelen
Instructor: Paul Hughes
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16 Comments
same concept, same execution three times: Insert Brand Name ___________ (Here)
Respect PPL ;)
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not freedom like a shopping card
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It's My Job To Keep Punk Rock Elite
Not bad.
Reebok is an Adidas company... so there is not to many competition there
Yeah, thought the same.
Solid big idea, on point with the strategy. I think this one is the weakest, and DH has a point...
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brandon
www.brandonknowlden.com
like it
I dont like it cause is not real. adidas would never made a campaign like this, just because everything from adidas right now has to be linked with impossible is nothing. and this campaign has nothing to do with that. if this guys want to do some work for festivals, then do something a lot better than this.
quote: "School: Willem de Kooning Academy, The Netherlands"
Gotta admire a client with the nads to put the competition on a 'pedestal'.
>>>> That's not an ad. THIS is an ad.
i don't think the insight fits Adidas brand. it looks like a brave campaign. but i think the execution is not well-thought enough. sorry, guys.
Erm, don't adidas own Reebok?
shouldnt it be 'check out the new Reebok'?
sister company helps selling her sister's new arrival collection. what a bonding!
Bravo!!!
These are very clever. People who say it could be any brand DON'T have a point. What Adidas are showing here is unquestionable confidence in themselves and have got big balls to do so. They don't care they're advertising another brand, what they're saying to the rest is 'bring it on, we're game'. There's no-one else who've done ads like this in their field and being the first to say something is paramount these days.
I bet nike are kicking themselves for not having done this.