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18 comments

thiso's picture
thiso
70 pencils

ehhh... could somebody please translate it?

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
165 pencils

Imposible is reading this

pscs's picture
pscs
440 pencils

"Impossible is nothing"...

xaxa's picture
xaxa
149 pencils

i like the idea to write in japanese!

adrianapr's picture
adrianapr
1238 pencils

since the agency is japanese, they like it too, xaxa... ;)

adrianapr's picture
adrianapr
1238 pencils

maybe the idea is that you "paint" all over the sheet with a black pencil, just letting the blank spaces to form the japanese letters (ideograms?...), which I imagine is very very difficult, but... impossible is nothing. Right?

DROGA55's picture
DROGA55
55 pencils

JAJAJAJAJAJAJAJAJJAJAJAJAJAJAJ QUE BUENO

EXCELLENT!!!! CANNES 2008

VERY GOOD JOB

QUE BUENO

dannieg's picture
dannieg
50 pencils

ohhhhhhhhhh now i see it, very very good art direction ... talk about think outside of the box

dannieg's picture
dannieg
50 pencils

might be just me but i think it would help to understand the concept a little better/faster ... to have some pencil rough edges around the logo or the text? right now the text is too clean looks like someone type it over a black bg ... maybe it's the screenshot size

adrianapr's picture
adrianapr
1238 pencils

right, you know why is that? because it seems like they've used some kind of... "pattern letters", template, stencil, I don't know the word for it. Remember those metal cut-out letters, something like that but reversed...
maybe if it wasn't SO perfectly done it would be easier to get at first sight (or second at least).

adrianapr's picture
adrianapr
1238 pencils

by the way, now I'm curious to know what the copy is saying!!

Spanky's picture
Spanky
4898 pencils

it's not too difficult to do hand lettering in reverse. at least not if you can draw. so i'm not sure that's the idea. a translation would help.

Zed's picture
Zed
178 pencils

Getting in the trouble to do all this is not so easy i guess, Specially when it's Japanese letters. I also believe that is the concept and the copy is not so Important (but also am curious).
Hey Ivan, if my Japanese is correct, you posted this ad twice :-)

-- I can have will, but i don't want to --

dannieg's picture
dannieg
50 pencils

prob. explaining the pain they put into making the shadings

act's picture
act
535 pencils

Ivan, posting this twice is not going to help us understand the ad any better.

ivan's picture
ivan

Sorry, I'll fix asap!

Ivan Raszl, admin of AotW

gmint7's picture
gmint7
2685 pencils

:::J:::

brilliant

should do the cursive letters ,, even more impossible!!!

:::J:::

paparazi's picture
paparazi
10 pencils

really impossible! Good ler!

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