Adidas: Jang

I never lift alone.

Advertising Agency: TBWA\ TEQUILA Hong Kong
Executive Creative Director: Mark Ringer
Head of Art: Patrick Tom
Copywriters: Mark Ringer, Malcolm Costain
Designer: Hoon Kim
Creative-At—Large: John Merrifield
Production: Pat Mak
Photographer: Nadav Kander

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16 comments

jai hind's picture
jai hind
356 pencils

beautiful campaign

jai hind
art director

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Sweet campaign.
Very consistant, and the idea holds up throught the set.
Good retouch work as well, it could have gone way over the top.
NK's work is nearly always beutiful anyway.

www.jpmountford.com

Olafski001's picture
Olafski001
1194 pencils

good campaign!

andrej dwin's picture
andrej dwin
939 pencils

done a couple times (ok, just 2 times I know of) before.
but very nicely art directed.

AdArena: Sex Sells
http://www.adarena.net

Adaddicted's picture
Adaddicted
3435 pencils

Agree...seen better execution on the same platform.

withalltherespects

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

woooowww love it

crhule's picture
crhule
10 pencils

Nice concept. I like the way it follow through in all executions

crhule's picture
crhule
10 pencils

Nice concept. I like the way it follow through in all executions

Frits Harkema's picture
Frits Harkema
713 pencils

You do lift alone. But you have 12 arms. You're 1.5 octopus half human.

Frits Harkema's picture
Frits Harkema
713 pencils

oops.

oliver79's picture
oliver79
146 pencils

love it

fotdot's picture
fotdot
659 pencils

Impeccable art direction. Beautiful photography. Solid copy. Excellent client. Award winner for sure.

whitespace's picture
whitespace
1953 pencils

Yes you never lift alone. Wherever you go there's you and the family you just ate.

Guest's picture
Guest

that's messed up kid

juststaying@live.com's picture
juststaying@live.com
8 pencils

I don't see my sister and brother's names who thought this campaign with you at Singapore.
Why didn't you post credit for that young creatives that delivered these ideas to you at TBWA\Singapore (TBWA young creative workshop)?

Do you remember them?

you just brief and got these ideas. this campaign's yours but is for them also.

I think it's proper.

Don't live without honour.

Truth Truth Truth's picture
Truth Truth Truth
12 pencils

Are u all guys proud of these works ?

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