Adidas: Jang
I never lift alone.
Advertising Agency: TBWA\ TEQUILA Hong Kong
Executive Creative Director: Mark Ringer
Head of Art: Patrick Tom
Copywriters: Mark Ringer, Malcolm Costain
Designer: Hoon Kim
Creative-At—Large: John Merrifield
Production: Pat Mak
Photographer: Nadav Kander


16 Comments
beautiful campaign
jai hind
art director
Sweet campaign.
Very consistant, and the idea holds up throught the set.
Good retouch work as well, it could have gone way over the top.
NK's work is nearly always beutiful anyway.
www.jpmountford.com
www.jpmountford.com
good campaign!
done a couple times (ok, just 2 times I know of) before.
but very nicely art directed.
AdArena: Sex Sells
http://www.adarena.net
Agree...seen better execution on the same platform.
withalltherespects
woooowww love it
Nice concept. I like the way it follow through in all executions
www.crhule.com
Nice concept. I like the way it follow through in all executions
www.crhule.com
You do lift alone. But you have 12 arms. You're 1.5 octopus half human.
oops.
love it
Impeccable art direction. Beautiful photography. Solid copy. Excellent client. Award winner for sure.
Yes you never lift alone. Wherever you go there's you and the family you just ate.
that's messed up kid
I don't see my sister and brother's names who thought this campaign with you at Singapore.
Why didn't you post credit for that young creatives that delivered these ideas to you at TBWA\Singapore (TBWA young creative workshop)?
Do you remember them?
you just brief and got these ideas. this campaign's yours but is for them also.
I think it's proper.
Don't live without honour.
Are u all guys proud of these works ?