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22 comments

lsadunb's picture
lsadunb
575 pencils

There's no idea in this campaign. Why is it here?

Guest commenter's picture
Guest commenter

the target for this campaign are those who love football, particularly those who love beckham, raul, and viera. that's how endorsements work. these may not win anything but to the ordinary person who loves football, these will make great posters in their bedroom walls.

Guest commenter's picture
Guest commenter

the target for this campaign are those who love football, particularly those who love beckham, raul, and vieira. that's how endorsements work. these may not win anything but to the ordinary person who loves football, these will make great posters in his bedroom walls.

twelve_noon's picture
twelve_noon
617 pencils

follow the link to 180, see the executions in all media and find out more.. This was a success for adidas football in europe and this series of print ads are only some of the executions for the 10+ campaign which in my personal opinion is a beautiful idea..

addyhoch10's picture
addyhoch10
2592 pencils

please explain the concept of 180's "+10" campaign to me, i never really got it.

as far as i get it it's about team spirit and the fact that even the best players in the world need their team to play world class football.

by showing some of the biggest stars and adding a "+10", they're saying the complete opposite - some few stars get the whole attention and tribute. and the "rest" of the team isn't even worth a real picture but just a small black silhouette.

twelve_noon's picture
twelve_noon
617 pencils

Right on cue for the 2006 World Cup, adidas has launched its “Impossible Dream” campaign, which exceeds even the wildest dreams of a soccer fan. In the main tv spot, José and Pedro, two little Spanish-speaking lads, are engaging in a very special form of team selection. Rather than picking boys from the neighborhood, they put together a dream team brimming over with international stars of both the present and past. In the second spot, the teams play out a spectacular match. Unfortunately, José’s mother puts an abrupt end to the heated debate occasioned by a goal that is scored. Tagline: 10+ “Impossible is nothing". Kind of you are the star athlete and you choose your 10+ players for your team. The follow up campaign that was even more impressive, featured famous football players from different countries who went all the way in different locations and picked +10 everyday people to make their national teams. Not to expand the campaign was a lot more than these print ideas and was in my opinion a very nice illustration of the 'impossible is nothing' concept for the world cup...

addyhoch10's picture
addyhoch10
2592 pencils

thanks for your effort.
of course you're right. and of course i've seen these tv commercials (and loved them). i didn't really remember them, maybe because there have been various other tv commercials and print ads using the "+10" logo that didn't really follow this basic strategy (particularly in germany, e.g. tbwa's +10 print ads).

justpassingby's picture
justpassingby
1368 pencils

nice artdirection and thats it.

BuzzWoof's picture
BuzzWoof
8 pencils

It's putting the heros in the spotlight, ok, understandable strategy. But any native speakers still squirms at the slogan.

Impossible is nothing. Yeuk. No, it's not clever, it's not attention-grabbing, it's not trend-setting, it's plain WRONG.

ChuckNorris's picture
ChuckNorris
834 pencils

Are you serious?!

This campaign, as print, can be a crap. But the concept is freaking amazing. Just take a look back and see everything that was done around it (the ali spot for example.)

Vicky's picture
Vicky
375 pencils

The ads are just posters. But a "Yeuk" for Impossible is Nothing? Its the slogan all the snicker brands have been looking for since Just do it!

Vicky's picture
Vicky
375 pencils

Nice posters.Just art direction...good art direction, but thats it.

x-men's picture
x-men
340 pencils

nice flag.

ChuckNorris's picture
ChuckNorris
834 pencils

This isn't a campaign to stand on it's own. It's just a reminder of the whole thing.

Nice.

Marcos's picture
Marcos
32 pencils

sooo boring

Ignacio Raiz's picture
Ignacio Raiz
16 pencils

A good art improves a bad creativity, where is the art?

picturejockey's picture
picturejockey
658 pencils

Aren't these ads quite old?

http://www.picturejockey.com

ivan's picture
ivan

2006. Does that qualify as old?

Ivan Raszl, admin of AotW

Disco Munky's picture
Disco Munky
3900 pencils

"Café ole, pour vooooous." - Nick Frost

Doin' it for the points

teenie's picture
teenie
1894 pencils

I hate "impossible is nothing". It sounds like an awkward translation. It sounds backwards. It sounds like a bad, second-class imitation of "Just do it". Pitooie!

Beatboxer's picture
Beatboxer
1519 pencils

Awwww, cmon!!! I'd like to watch your brainstorming as you create a better tagline for a brand like Adidas. It's not easy to do that.

So here's a challenge: Try to come up with a better line for this brand, according to their communication. If most of the people approve it, fine. If not, try to think deeper next time you comment.

I agree with what has been said above. These are nothing special as prints, but they work as a reminder of the rest. And YES, i think 'Impossible is Nothing' is quite good. The first ad that comes to my mind is the lovely one in which lots of people in the streets start jumping to a basketballers' back, with the soundtrack 'He's got the whole world in his hands'. :)

teenie's picture
teenie
1894 pencils

If someone came up on me on the street and said "How do you say in English...um...'impossible is nothing'?" I would tell them "It's 'nothing is impossible".

This site is for comments and opinions and learning - not one-upmanship. I still hate the line, but it's subjective. Love it if you like. Loving it is nothing.

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