Adidas: Impossible Is Nothing
Impossible is nothing.
2006 World Cup Impossible Team Group Shot. Athletes shot independently over two week period and composited together in post.
Advertising Agency: 180 Amsterdam, Amsterdam, The Netherlands
Art Director: Chris Landy
Photographer: Robert Wilson
Published: 2006


19 Comments
i never really got into this campaign. but this seems especially boring for a football ad.
AD, you forgot to cast shadows from the athletes onto other athletes
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http://www.freerangerobot.com
Very true, and that is a terrible mistake. But the campaig is wonderful. Has a great concept!
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In God I trust
Take Zidane, he plays dirty!! :D
A very nice concept, very well built in all media and nice to see in print. 180 kicks ass for adidas.
I think is the best Football ad i've seen for ages! great strategy great insight great human truth!!! GO 180
I think so, too. It's a great campaign!
in my country is impossible to make this campaign.
don't let nizan hear you saying that
Fuck Norris: Let´s keep that sort of answers for msn please.
haha
i think it was a great TV ad. As a print ad i think it's very boring.
I like the idea/insight but I have to blow the whistle on the retouching of the shadows...
Umlaut
dis piece looks better than the footballers' solo ad.
* it's not how good you are. it's how good you want it to be *
this print would be easier to catch if it was for playstation soccer game. just change the ball for joystick and you feel like putting on your dream-team for the next game. I felt this campaign when it started more like "to be part of the great team", not being a playground superstar. maybe it’s getting too far like this
I like it. But the art work seems to be bad posted. And Iàm really wondering about the costs for all the faces...millions, billions, trillions, zillions?
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'Impossibly' brilliant concept! I like this campaign very much.
Yep! Nice one.
After you push the idea, please push the execution.
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