Adidas: Group, 2
Advertising Agency: TBWA\180, China
Executive Creative Director: Carol Lam
Creative Directors: James Lee
Copywriter: Sharon Xu
Art directors: James Lee, Huang Cheng, Tom Shum and Nie Lang
Agency Producer/Art Buyer: Linda Tan
Photographer: Monte Isom
Illustrators: Raymond Wang
Group Account Director: Koo Yeat Mung
Account Director: Jill Ong
Production Company: Idea Digital Imaging
Retouching: Nelson Lim
Published: July 2008
16 Comments
Poor Illustrators!
withalltherespects
r u sure ?? :)
because i looks amazing
It is amazing, why is it a poor illustration? I hate comments like that with no justification.
Ramiq & Benjaminbrown -------> It says "POOR ILLUSTRATORS"
Adaddicted is felling bad for the hard work that illustrators have done.
READ BEFORE YOU SPEAK!!
c'mon, english might be their second language, guys .... read the details before giving out comment, illustrators - illustration ... see?!
but yeah, the illustration is good but doesn't blend well with the coloured one, so ... i just don't like the art direction, u think?
I saw kinds of this idea in better versions.
Headline is copied from Toyota Slogan.
very familiar visual!
déjà vu.
it's a follow-up
the real socialism!!!
I'm glad I'm not the only one who thinks this ad looks like propaganda from the People's Revolution...
The crowd and visual execution reminds me too much of the Saatchi & Saatchi Tide campaign.
I agree, that was my first thought before I clicked on the thumbnail.
A rather dull translation of the TV ad in my opinion.
We're going to need more lube.
I really love the concept -- they released a couple ago, my favourite is the basketball one.
Compared to the original campaign run during Games, these 2 new ones lack the energy and look very flat.