Adidas: Group, 2

Advertising Agency: TBWA\180, China
Executive Creative Director: Carol Lam
Creative Directors: James Lee
Copywriter: Sharon Xu
Art directors: James Lee, Huang Cheng, Tom Shum and Nie Lang
Agency Producer/Art Buyer: Linda Tan
Photographer: Monte Isom
Illustrators: Raymond Wang
Group Account Director: Koo Yeat Mung
Account Director: Jill Ong
Production Company: Idea Digital Imaging
Retouching: Nelson Lim
Published: July 2008

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16 comments

Adaddicted's picture
Adaddicted
3435 pencils

Poor Illustrators!

withalltherespects

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

r u sure ?? :)
because i looks amazing

benjaminbrown's picture
benjaminbrown
439 pencils

It is amazing, why is it a poor illustration? I hate comments like that with no justification.

Tincho's picture
Tincho
1093 pencils

Ramiq & Benjaminbrown -------> It says "POOR ILLUSTRATORS"

Adaddicted is felling bad for the hard work that illustrators have done.

READ BEFORE YOU SPEAK!!

dimwit's picture
dimwit
18 pencils

c'mon, english might be their second language, guys .... read the details before giving out comment, illustrators - illustration ... see?!
but yeah, the illustration is good but doesn't blend well with the coloured one, so ... i just don't like the art direction, u think?

tomotzi's picture
tomotzi
51 pencils

I saw kinds of this idea in better versions.
Headline is copied from Toyota Slogan.

ahpitt's picture
ahpitt
342 pencils

very familiar visual!

the mouth that roared's picture
the mouth that ...
24 pencils

déjà vu.

capywriter's picture
capywriter
5511 pencils

it's a follow-up

pulchinela's picture
pulchinela
1054 pencils

the real socialism!!!

ackattak's picture
ackattak
396 pencils

I'm glad I'm not the only one who thinks this ad looks like propaganda from the People's Revolution...

OMaxweller's picture
OMaxweller
79 pencils

The crowd and visual execution reminds me too much of the Saatchi & Saatchi Tide campaign.

brighteyes's picture
brighteyes
58 pencils

I agree, that was my first thought before I clicked on the thumbnail.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

A rather dull translation of the TV ad in my opinion.

We're going to need more lube.

pscs's picture
pscs
440 pencils

I really love the concept -- they released a couple ago, my favourite is the basketball one.

Guest's picture
Guest

Compared to the original campaign run during Games, these 2 new ones lack the energy and look very flat.

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