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Group, 2

Agency: 
Published/Aired: 
July 2008
3799
Description: 

Print advertisment created by TBWA, China for Adidas, within the category: Fashion.

Advertising Agency: TBWA\180, China
Executive Creative Director: Carol Lam
Creative Directors: James Lee
Copywriter: Sharon Xu
Art directors: James Lee, Huang Cheng, Tom Shum and Nie Lang
Agency Producer / Art Buyer: Linda Tan
Photographer: Monte Isom
Illustrators: Raymond Wang
Group Account Director: Koo Yeat Mung
Account Director: Jill Ong
Production Company: Idea Digital Imaging
Retouching: Nelson Lim

Comments (16)

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Highest Rated

Guest's picture
Guest

Compared to the original campaign run during Games, these 2 new ones lack the energy and look very flat.

Adaddicted's picture
Adaddicted
Activity Score 3435

Poor Illustrators!

withalltherespects

Rami Qaddoumi's picture
Rami Qaddoumi
Activity Score 214

r u sure ?? :)
because i looks amazing

benjaminbrown's picture
benjaminbrown
Activity Score 439

It is amazing, why is it a poor illustration? I hate comments like that with no justification.

Tincho's picture
Tincho
Activity Score 1093

Ramiq & Benjaminbrown -------> It says "POOR ILLUSTRATORS"

Adaddicted is felling bad for the hard work that illustrators have done.

READ BEFORE YOU SPEAK!!

dimwit's picture
dimwit
Activity Score 18

c'mon, english might be their second language, guys .... read the details before giving out comment, illustrators - illustration ... see?!
but yeah, the illustration is good but doesn't blend well with the coloured one, so ... i just don't like the art direction, u think?

tomotzi's picture
tomotzi
Activity Score 51

I saw kinds of this idea in better versions.
Headline is copied from Toyota Slogan.

ahpitt's picture
ahpitt
Activity Score 342

very familiar visual!

the mouth that roared's picture
the mouth that ...
Activity Score 24

déjà vu.

capywriter's picture
capywriter
Activity Score 5509

it's a follow-up

pulchinela's picture
pulchinela
Activity Score 1175

the real socialism!!!

ackattak's picture
ackattak
Activity Score 396

I'm glad I'm not the only one who thinks this ad looks like propaganda from the People's Revolution...

OMaxweller's picture
OMaxweller
Activity Score 79

The crowd and visual execution reminds me too much of the Saatchi & Saatchi Tide campaign.

brighteyes's picture
brighteyes
Activity Score 58

I agree, that was my first thought before I clicked on the thumbnail.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

A rather dull translation of the TV ad in my opinion.

We're going to need more lube.

pscs's picture
pscs
Activity Score 440

I really love the concept -- they released a couple ago, my favourite is the basketball one.

Guest's picture
Guest

Compared to the original campaign run during Games, these 2 new ones lack the energy and look very flat.

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