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Comments (10)

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Highest Rated

the one's picture
the one
Activity Score 31

great photography and the copy....... nice execution. But one has to wait till he/she sees this particular creative if looking at the campaign in the reverse sequence to get the idea.

miko1aj's picture
miko1aj
Activity Score 3086

Whole campaign is very beautiful and nicely written. The only thing is – has it something in common with the meaning of "impossible is nothing" or am I blind to see this?

Dozer's picture
Dozer
Activity Score 149

mmmm, well i was thinking the same, but actually i think i finally understand it, like this piece, it says you have been waiting, have been training for 4 years(impossible is nothing), at least that's what i think...

miko1aj's picture
miko1aj
Activity Score 3086

yeah, i got this too, but at least – gaining golden one is not impossible. It may seem like, but in fact it's not. But nevertheless – i like this work.

XL's picture
XL
Activity Score 214

I find this campaign to be completely uninspiring. The copy is so-so and the art direction is less than we've come to expect from Adidas.

primo_susto's picture
primo_susto
Activity Score 440

not agree with you, the art is just great, the pics are wonderful, and the copy IS inspiring... what u were waiting for? David Beckham runnig again on a pipe over a clift?
boy, you have to ADAPT to the moment... this ads are made for OLYMPICS, and did work... awesome

pierrelastname's picture
pierrelastname
Activity Score 2869

i agree! not inspiration at all !

dico's picture
dico
Activity Score 332

EXCELLENT CAMPAIGN!!

http://dgdico.blogspot.com/

whitewhite's picture
whitewhite
Activity Score 251

If you r talking about the capmpaign, i dont think the copy is uninspiring. K..something missing in this third ad. I like the second one the most. And all three do lead to impossible is nothig.

kusseejner's picture
kusseejner
Activity Score 242

Revealing that gold is not given is hardly a sensation. What's next...running makes you sweat?

the one's picture
the one
Activity Score 31

great photography and the copy....... nice execution. But one has to wait till he/she sees this particular creative if looking at the campaign in the reverse sequence to get the idea.

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