Adidas China: Soccer

Adidas China: Soccer

Impossible is nothing.

Advertising Agency: TBWA, Shanghai, China
Creative Directors: Yang Yeo, Elvis Chau, Sarawut Hengsawad, Lesley Zhou, John Merrifield
Copywriters: Leslsy Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Photgrapher: Mark Zibert
Illustrators: Luming, Lance Ma

Your rating: None Average: 7.1 (39 votes)

Comments

hatsoff to illustrators.

Done in Turkey about 1 month ago.

WTF?!?! this is advertising forum, not political.

thirty6chambers's picture

I like this one the least. Instead of looking like the crowd is helping the athlete it looks like they're rabid fans that just want to touch the athlete.

This seems to me like a special Chinese idea of what it should be like and therefore, it may work perfectly. But personally, it gives me a chill to see those grey masses supporting an exposed athlete. It contradicts my idea of individuality and reminds me of propaganda visuals.

Brilliant. If this is 70s, count yourself as jurassic.

Damn, you're annoying.

Globalization of ninja's picture

GUYS You do not humor

Good concept. But frankly, I dont like those grey masses. They look like a group of hungry ghosts from hell.

Exactly.- by the way, I'm Chinese.

Globalization of ninja's picture

Powerful ideology.
There's a chinese slang : very good very strong .

I'm chinese too.

nice work on photoshop!!!!!!

Chris's picture

would be amazing as a TVC

Beautiful

very beautiful

Really cool. I like it

isn't this a bit like that print ad for some irish beer ? The neverending scrum? With the bride adding her bit too??

this one very very nice..

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