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Adidas China: Basketball

Adidas China: Basketball
Your rating: None Average: 8.7 (67 votes)

Impossible is nothing.

Advertising Agency: TBWA, Shanghai, China
Creative Directors: Yang Yeo, Elvis Chau, Sarawut Hengsawad, Lesley Zhou, John Merrifield
Copywriters: Leslsy Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Photgrapher: Mark Zibert
Illustrators: Luming, Lance Ma

Comments

0nurb's picture 631 pencils
0nurb | Mon, 2007-12-10 12:05

great art direction.

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Lecter Lecaros's picture 247 pencils
Lecter Lecaros | Mon, 2007-12-10 12:23

love it

www.therarebulldog.org

muxa's picture 602 pencils
muxa | Mon, 2007-12-10 12:29

Awesome. Congratulations China.

Rene Fractal's picture 1430 pencils
Rene Fractal | Mon, 2007-12-10 14:31

Good artwork and idea. Good job TBWA!

jason argonaut's picture 28 pencils
jason argonaut | Mon, 2007-12-10 19:46

Awesome. If this is the 70s, you are jurassic.

EddieZhao210004's picture 68 pencils
EddieZhao210004 | Mon, 2007-12-10 20:10

Good concept. But frankly, I dont like those grey masses. They look like a group of hungry ghosts from hell.

Get-a-Fix's picture 351 pencils
Get-a-Fix | Tue, 2007-12-11 00:41

Mind Blowing detailing!

Congrats TBWA!

everartz's picture 5344 pencils
everartz | Tue, 2007-12-11 02:20

LLLLLOVE it...

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

supersupergirl's picture 296 pencils
supersupergirl | Tue, 2007-12-11 08:23

really love the look and the idea...

bhavdeep's picture 282 pencils
bhavdeep | Tue, 2007-12-11 13:49

one of the best i'v seen so far.. detailing is awsom.. gr8 work keep it up..

>>>>"mind is an idea factory"

Sally_Bison's picture 82 pencils
Sally_Bison | Tue, 2007-12-11 18:28

Tasty!

elmikel's picture 1153 pencils
elmikel | Thu, 2007-12-20 07:48

beautiful art direction! though the concept of helping hands and a tangle of people is not new but I like this one very much.

shaft_drive's picture 270 pencils
shaft_drive | Wed, 2008-01-02 05:58

i know they have a large population, but 5 creative directors? 4 copywriters (the line is part of an international campaign)? two illustrators? And what happened to all the art directors??

Imabigdeal's picture 7 pencils
Imabigdeal | Fri, 2008-02-22 00:13

In a culture that has in the past idolized sons and dreaded the birth of a daughter, to be born female came perilously close to being born less than human. I love this ad. Here we have a women (presented in color) being uplifted by a sea of men who are in black & white. They are all helping her reach the basket.The goal.It's the year 2008 and there is change. "Impossible is nothing."Beautiful art direction!!!

kingzeus's picture 138 pencils
kingzeus | Thu, 2008-03-13 05:49

AWESOME... but do they really need that many CD for this AD??

"to touch your client is to touch their heart"

awenindo's picture 219 pencils
awenindo | Sun, 2008-05-18 13:49

nice art

izmild's picture 772 pencils
izmild | Fri, 2008-07-18 23:13

I remember the the copy " impossible is nothing" is the same with "Muhammad Ali".

izmild
http://uniquetvcomm.blogspot.com

kai539's picture 238 pencils
kai539 | Fri, 2009-04-17 18:59

epic one
the crowd looked irritating though

superstar's picture 2 pencils
superstar | Tue, 2009-04-21 15:34

I know China is overcrowded but come on... :-)

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