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Aussie conditions

Agency: 
Published/Aired: 
February 2016
Description: 

iris Sydney has created a campaign for the new adidas 118PRO football boot - a boot specifically designed for the Australian market. The campaign is based on the insight that there's one thing that all football codes in Australia have in common: the hard fields on which they're played. No matter what level you play at, all football pitches are like concrete. But with its EVA wedge, adiPRENE heel, and TRAXION sole, the 118PRO has been designed to protect and support the foot in all these conditions.

Print advertisment created by Iris, Australia for Adidas, within the category: Fashion.

Purpose built for Australian conditions

Advertising Agency: iris Sydney, Australia
Creative Director: Tom Hoskins
Deputy Creative Director: Jon Kelly
Designer: Ronald Acevedo
Photographer: Billy Plummer/Getty
Group Account Director: Katie Jenks

Comments (9)

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Highest Rated

Chazberg's picture
Chazberg
Activity Score 19

Nice idea, but should've been taken way farther than a few cracks and rocks.

firebug's picture
firebug
Activity Score 1113

i like it

Axl's picture
Axl
Activity Score 266

Rugby field...

sush's picture
sush
Activity Score 566

nice way of communicating it.lol

sue

Brain-Art's picture
Brain-Art
Activity Score 1101

Good approach. Nice visual

GX's picture
GX
Activity Score 144

Good, nice arte

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Dull as a dead dingo's donger.
You should know better.

The Jobless Writer
Will Think for Salary

DarkSide's picture
DarkSide
Activity Score 1066

Bad retouch...different levels of focus, definition and sharpness.

DarkSide's picture
DarkSide
Activity Score 1066

Bad retouch...different levels of focus, definition and sharpness.

Chazberg's picture
Chazberg
Activity Score 19

Nice idea, but should've been taken way farther than a few cracks and rocks.

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