Adidas: All Day I Dream About Sneakers, 5

The campaign showcases the seemingly impossible sneaker creations of Herr Fritz Träumer - an enigmatic adidas designer who dedicated his lifetime to constructing the world’s most original range of sneakers. Excerpts from Träumer’s detailed private journals plus images of his truly unique sneaker creations are presented in a limited edition book, exclusively available at sneaker retailers around Australia and New Zealand.

Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Associate Creative Director: David Ponce de Leon
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Designers: Dimitri Kalagas, Yolanda Collins, Michael Pham
Photographer: Christopher Tovo at C.I.Studios
Retoucher: Todd Riddiford
Published: September 2008