Adidas 118PRO Rugby: Aussie conditions

Purpose built for Australian conditions

iris Sydney has created a campaign for the new adidas 118PRO football boot - a boot specifically designed for the Australian market. The campaign is based on the insight that there's one thing that all football codes in Australia have in common: the hard fields on which they're played. No matter what level you play at, all football pitches are like concrete. But with its EVA wedge, adiPRENE heel, and TRAXION sole, the 118PRO has been designed to protect and support the foot in all these conditions.

Advertising Agency: iris Sydney, Australia
Creative Director: Tom Hoskins
Deputy Creative Director: Jon Kelly
Designer: Ronald Acevedo
Photographer: Billy Plummer/Getty
Group Account Director: Katie Jenks
Published: February, 2010