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Adidas 118PRO Rugby: Aussie conditions

Adidas 118PRO Rugby: Aussie conditions
Your rating: None Average: 6.2 (35 votes)

Purpose built for Australian conditions

iris Sydney has created a campaign for the new adidas 118PRO football boot - a boot specifically designed for the Australian market. The campaign is based on the insight that there's one thing that all football codes in Australia have in common: the hard fields on which they're played. No matter what level you play at, all football pitches are like concrete. But with its EVA wedge, adiPRENE heel, and TRAXION sole, the 118PRO has been designed to protect and support the foot in all these conditions.

Advertising Agency: iris Sydney, Australia
Creative Director: Tom Hoskins
Deputy Creative Director: Jon Kelly
Designer: Ronald Acevedo
Photographer: Billy Plummer/Getty
Group Account Director: Katie Jenks
Published: February, 2010

9 Comments

firebug's picture 1125 pencils
firebug | Mon, 2010-02-01 03:54
9

i like it

Axl's picture 262 pencils
Axl | Mon, 2010-02-01 04:49
2

Rugby field...

sush's picture 437 pencils
sush | Mon, 2010-02-01 05:27
6

nice way of communicating it.lol

sue

Brain-Art's picture 1113 pencils
Brain-Art | Mon, 2010-02-01 08:25

Good approach. Nice visual

GX's picture 140 pencils
GX | Mon, 2010-02-01 09:48

Good, nice arte

Roger Keynes's picture 4088 pencils
Roger Keynes | Tue, 2010-02-02 03:36
2

Dull as a dead dingo's donger.
You should know better.

Will Think for Salary

DarkSide's picture 1027 pencils
DarkSide | Tue, 2010-02-02 22:52

Bad retouch...different levels of focus, definition and sharpness.

I comment the comments

DarkSide's picture 1027 pencils
DarkSide | Tue, 2010-02-02 22:52

Bad retouch...different levels of focus, definition and sharpness.

I comment the comments

Chazberg's picture 19 pencils
Chazberg | Tue, 2010-02-16 14:02

Nice idea, but should've been taken way farther than a few cracks and rocks.

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