Adidas 118PRO Rugby: Aussie conditions

Purpose built for Australian conditions

iris Sydney has created a campaign for the new adidas 118PRO football boot - a boot specifically designed for the Australian market. The campaign is based on the insight that there's one thing that all football codes in Australia have in common: the hard fields on which they're played. No matter what level you play at, all football pitches are like concrete. But with its EVA wedge, adiPRENE heel, and TRAXION sole, the 118PRO has been designed to protect and support the foot in all these conditions.

Advertising Agency: iris Sydney, Australia
Creative Director: Tom Hoskins
Deputy Creative Director: Jon Kelly
Designer: Ronald Acevedo
Photographer: Billy Plummer/Getty
Group Account Director: Katie Jenks
Published: February, 2010

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9 comments

firebug's picture
firebug
1117 pencils

i like it

Axl's picture
Axl
264 pencils

Rugby field...

sush's picture
sush
518 pencils

nice way of communicating it.lol

sue

Brain-Art's picture
Brain-Art
1101 pencils

Good approach. Nice visual

GX's picture
GX
146 pencils

Good, nice arte

Roger Keynes's picture
Roger Keynes
5497 pencils

Dull as a dead dingo's donger.
You should know better.

Will Think for Salary

DarkSide's picture
DarkSide
1068 pencils

Bad retouch...different levels of focus, definition and sharpness.

DarkSide's picture
DarkSide
1068 pencils

Bad retouch...different levels of focus, definition and sharpness.

Chazberg's picture
Chazberg
19 pencils

Nice idea, but should've been taken way farther than a few cracks and rocks.

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