PRESENTSFashion

Adidas 118PRO AFL: Aussie conditions

Purpose built for Australian conditions

Advertising Agency: iris Sydney, Australia
Creative Director: Tom Hoskins
Deputy Creative Director: Jon Kelly
Designer: Ronald Acevedo
Photographer: Billy Plummer/Getty
Group Account Director: Katie Jenks
Published: February, 2010

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8 comments

morse's picture
morse
15972 pencils

Cool dramatization. How close to real is this?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexander_bickov's picture
alexander_bickov
3279 pencils

Cool execution

mikeelrapido's picture
mikeelrapido
1929 pencils

Cool product! :)

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liam182's picture
liam182
11 pencils

morse- we have grass in Australia, so this is not very close to 'real'

nice execution

Tommy G.'s picture
Tommy G.
897 pencils

Looks like they have used low-res photos to make this ad.

@liam : Foreigners think about desert first. So do I.

Roger Keynes's picture
Roger Keynes
5498 pencils

The dodgy scoredboard. (It's not soccer)
The dodgy placement of cameramen.
Do you Sydney tools know anything about our countries greatest game?
Worst of all... dull idea.
That won't sell diddly squat in Melbourne, Adelaide or Perth.

Will Think for Salary

kgeiger's picture
kgeiger
7102 pencils

I realise I'm kind of late with this question, but do you believe that the general "insight" behind the development of the product itself is on target?

liam182's picture
liam182
11 pencils

tommy g- thank you for telling me that foreigners think of the desert first. would you like some kangaroos on the field too?

it's an australian ad and not targeted at foreigners.

hey roger- nice comment; from perth.

cheers

liam

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