Purpose built for Australian conditions
Advertising Agency: iris Sydney, Australia
Creative Director: Tom Hoskins
Deputy Creative Director: Jon Kelly
Designer: Ronald Acevedo
Photographer: Billy Plummer/Getty
Group Account Director: Katie Jenks
Published: February, 2010
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8 Comments
Cool dramatization. How close to real is this?
What hath God wrought
Cool execution
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Cool product! :)
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morse- we have grass in Australia, so this is not very close to 'real'
nice execution
Looks like they have used low-res photos to make this ad.
@liam : Foreigners think about desert first. So do I.
The dodgy scoredboard. (It's not soccer)
The dodgy placement of cameramen.
Do you Sydney tools know anything about our countries greatest game?
Worst of all... dull idea.
That won't sell diddly squat in Melbourne, Adelaide or Perth.
Will Think for Salary
I realise I'm kind of late with this question, but do you believe that the general "insight" behind the development of the product itself is on target?
tommy g- thank you for telling me that foreigners think of the desert first. would you like some kangaroos on the field too?
it's an australian ad and not targeted at foreigners.
hey roger- nice comment; from perth.
cheers
liam